Ingram Micro has become an Adobe non-exclusive distribution partner in Australia to help drive the uptake of the company’s Value Incentive Program.
The new partnership is at the expense of Express Data and its parent company, Dicker Data.
Adobe's Australian distribution deal with Dicker Data will end on July 1.
Dicker Data chairman and chief executive, David Dicker, told ARN Adobe had decided to take a different strategy in 2014.
"Adobe decided that a single distributor model was their best strategy," he said.
The new agreement will include Creative Cloud for teams and the Adobe Partner Connection channel program.
Adobe’s channel lead for A/NZ, Muralee Kanagaratnam, said Ingram Micro had demonstrated a true partnership through Adobe’s transition to Creative Cloud.
“Ingram Micro offered innovative solutions around the integration of automated systems, the opportunity to leverage existing partnerships and capability for reseller and end user training," he said.
"I’m looking forward to working with the Ingram Micro team." Kanagaratnam said the past 12 months had been significant for Adobe’s channel business as it transitioned to Creative Cloud and continued to drive its Acrobat and Education businesses. “Australia and New Zealand continue to lead the world in the adoption of Creative Cloud for teams," he said.
"In Q1 2014, 63 per cent of customers in Australia chose to purchase CC for teams over our perpetual offerings, while worldwide the average was 52 per cent.” Ingram Micro vice-president and Managing Director A/NZ, Matthew Sanderson, said his team was proud and excited to have been chosen as Adobe’s non-exclusive single distributor in Australia. “Adobe is the leader in the creative segment and is a very important brand to have in our portfolio," he said.
"There is real synergy with many of our other product sets and the rapid transition and acceptance of Creative Cloud for teams in the Australian market is very exciting and has been embraced by our reseller channel.
"My team and I are looking forward to working with Adobe and our Reseller Partners to deliver ongoing value with focus on lead generation, renewals management and with end user events and enablement.” Adobe’s move to a non-exclusive single distribution model with Ingram Micro will become effective as of July 1, 2014.