Purple WiFi partners with Wavelink

Distribution agreement to offer social WiFi for business

Purple WiFi has signed a distribution agreement with Wavelink. The deal will see Purple WiFi’s Cloud-based, social Wi-Fi solution added to Wavelink’s portfolio of products.

The UK-based wireless infrastructure provider specialises in offering free guest Wi-Fi services to business. The principle behind the service is that guests log on to the free Wi-Fi network via social media incentives such as liking the company on Facebook or following it on Twitter.

Purple said that the deal will help the company expand its market share across Australia and New Zealand. The products available include presence analytics and location based services.

Purple WiFi chief executive officer, Gavin Wheeldon, expressed his pleasure regarding the agreement.

“Wavelink is a well established distributor with a large network of vendors, which enables Purple WiFi to increase its sales reach in key geographic markets. Our strategy is focused around working with trusted names to ensure Wi-Fi users can access reliable and free Wi-Fi while the business customers get something back in return and Wavelink fits perfectly with our growth model.”

Wavelink is focused on enterprise mobility and UC solutions throughout Australia and New Zealand. The distributor focuses on the retail, hospitality, healthcare and education sectorsr.

Wavelink managing director, Ilan Rubin, said, “Their [Purple WiFi] solutions not only complement our existing technology offerings, but also creates opportunities to talk to users in some of our traditional industry verticals from a completely different angle.

“The explosion of wireless smart devices, combined with the expectation of anywhere-access means that social Wi-Fi and high quality analytics are the next big things in capturing user information, understanding their behaviour and delivering tailored marketing to the millions of users of these devices.”

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