Menu
Purple WiFi partners with Wavelink

Purple WiFi partners with Wavelink

Distribution agreement to offer social WiFi for business

Comments

Purple WiFi has signed a distribution agreement with Wavelink. The deal will see Purple WiFi’s Cloud-based, social Wi-Fi solution added to Wavelink’s portfolio of products.

The UK-based wireless infrastructure provider specialises in offering free guest Wi-Fi services to business. The principle behind the service is that guests log on to the free Wi-Fi network via social media incentives such as liking the company on Facebook or following it on Twitter.

Purple said that the deal will help the company expand its market share across Australia and New Zealand. The products available include presence analytics and location based services.

Purple WiFi chief executive officer, Gavin Wheeldon, expressed his pleasure regarding the agreement.

“Wavelink is a well established distributor with a large network of vendors, which enables Purple WiFi to increase its sales reach in key geographic markets. Our strategy is focused around working with trusted names to ensure Wi-Fi users can access reliable and free Wi-Fi while the business customers get something back in return and Wavelink fits perfectly with our growth model.”

Wavelink is focused on enterprise mobility and UC solutions throughout Australia and New Zealand. The distributor focuses on the retail, hospitality, healthcare and education sectorsr.

Wavelink managing director, Ilan Rubin, said, “Their [Purple WiFi] solutions not only complement our existing technology offerings, but also creates opportunities to talk to users in some of our traditional industry verticals from a completely different angle.

“The explosion of wireless smart devices, combined with the expectation of anywhere-access means that social Wi-Fi and high quality analytics are the next big things in capturing user information, understanding their behaviour and delivering tailored marketing to the millions of users of these devices.”

Read More:

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Tags WiFiWiFi networkwavelinksocial WiFiPurple WiFitwitterWavelink Communicationssocial mediafree Wi-FiFacebookfree WiFi

Upcoming

Slideshows

IN PICTURES: Nutanix's .NEXT channel event in Sydney (+20 photos)

IN PICTURES: Nutanix's .NEXT channel event in Sydney (+20 photos)

Nutanix recently held its customer and channel event, .NEXT, in Sydney. The event, held at the Sheraton on the Park saw attendance from more than 150 channel and technology partners and customers. It was the first in a series of events Nutanix is holding in A/NZ in August and September, the objective of which is to brief partners and customers on “what’s next” in the design and management of datacentre technology.

IN PICTURES: Nutanix's .NEXT channel event in Sydney (+20 photos)
IN PICTURES: EDGE 2015 sponsor debrief (+23 photos)

IN PICTURES: EDGE 2015 sponsor debrief (+23 photos)

Some of the sponsors of ARN's inaugural EDGE 2015 event got together at the ARN office for a debrief of the event. Over some drinks and cheese, these attendees got an update on some key statistics that arose from the EDGE event and discussed potential topics and improvements that can be made at next year's event.

IN PICTURES: EDGE 2015 sponsor debrief (+23 photos)
IN PICTURES: ARN Distributor Roundtable, Sydney, 26.08.15 (+26 photos)

IN PICTURES: ARN Distributor Roundtable, Sydney, 26.08.15 (+26 photos)

ARN hosted a distributor roundtable at Cafe Del Mar in Sydney, at which attendees and their partners discussed the changing role of the traditional IT distributor. They spoke about the challenges of digital disruption, the blurring lines of the channel in the age of digital transformation, and examined the ever-evolving business models. This roundtable was sponsored by Distribution Central, Exclusive Networks, Rhipe, and Hemisphere Technologies. Photos by ARN Editorial Director, Mike Gee.

IN PICTURES: ARN Distributor Roundtable, Sydney, 26.08.15 (+26 photos)

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments