Informa plc is merging its Ovum and Informa Telecoms and Media (ITM) businesses under the Ovum brand as part of a “multi-million pound” investment program.
The new company is expected to be up and running by the end of May. It will be led by current Ovum managing director, Steve Hotham, who will become chief executive officer (CEO). Senior management will be formed from both merging organisations.
Once the merger is complete, Ovum will offer 23 services across IT, media, and telecommunications. Informa said it will also introduce new channels covering telco IT, customer engagement, enterprise mobility, telco enterprise services, digital media, and music.
Ovum will also launch an online delivery platform which will house all its research.
According to Hotham, the move will meet growing need for market insight by vendors, service providers, and enterprises in the converging technology and media markets.
“We are experiencing a time of tremendous change in the telecoms, IT and media sectors, with convergence reshaping markets and creating major new business opportunities and challenges,” Hotham said.
He claims the merger will allow Ovum to deliver singular and interconnected insight into industry transformation, future trends, and the impacts of these.