BYOD reaching a tipping point: Workshare

Collaboration software vendor sees a growing opportunity in the BYOD movement

Australian employees are fed up of the outdated technology supplied by their employer, according to Workshare.

Asia-Pacific VP, Laureen Smith, is seeing adoption for new personal devices such as tablets, phablets and wearable devices for work purposes reaching a "tipping point."

“What we are seeing is the consumerisation of technology in the workplace where pro-sumers are motivated by the fact that they can make their own software and hardware choices,” she said.

With the BYOD movement showing no sign of stopping, Smith said it important for businesses to have the right tools for corporate documents and sensitive information to be handled properly and securely via authenticated devices.

The global BYOD trend may present challenges for businesses, but it is creating opportunities as well.

Smith said there is a market for enabling organisations to govern and secure company data, while at the same time providing employees with the right tools.

“Tablets globally are forecasted to eclipse that of PC sales and how to handle this trend is becoming a vexing problem for organisations,” she said.

New privacy approach

The updated Australian Privacy Act is also expected to accelerate change, as firms will have a fiduciary responsibility in handling personal information of individuals.

“This opens the door for re-sellers that operate in heavily regulated industries such as legal, finance, pharmacy and government to have discussions around how their customers are controlling proliferation of information spread by BYOD and a solution on how solve their concerns,” Smith said.

Re-sellers who have traditionally been siloed in certain industries can use this time to branch out to other markets with identical pain points.

“If the historical market penetration of mobile phones is anything to go by, it provides re-sellers with a slice of this increasing trend,” Smith said.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.

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