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Always room for differentiators in Cloud market: Tecala

Always room for differentiators in Cloud market: Tecala

Consulting and solutions provider sees value in guiding customers through Cloud migration process

The Cloud market is becoming more competitive, though Tecala managing director, Pieter DeGunst, said there is always space for something different.

Customer acceptance of the Cloud is high nowadays, where one provider is forced to compete with a multitude of other companies.

Tecala is heavily invested in the Cloud and looking for a slice of the pie, though DeGunst said one provider is not automatically the same as another.

“Some are aggregating Cloud and brokering services to someone else’s platform while others have built their own platform and are Cloud only providers,” he said.

“Then there are companies like us using Cloud as a delivery mechanism in conjunction to a range of other services that we provide.”

Customer engagement

Although there are already several companies providing services via the Cloud, DeGunst said Tecala is not competing for the “utility compute” Cloud market.

“We’re not going head-to-head with the providers that let you log on with a credit card, spin up a virtual machine and turn it off whenever you want,” he said.

Instead, Tecala is using its Cloud platform as a means to deliver IT-as-a-Service to businesses.

“Cloud becomes a platform for us to deliver a range of IT-as-a-Service solutions, and a customer can choose to have one or all of those,” DeGunst said.

Another way Tecala aims to stand out from the crowded market is by offering guidance through the whole Cloud journey.

DeGunst describes this approach as a “consulting engagement,” where the provider looks at workloads and suggests to the customer what could potentially live in the public and/or private Cloud.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.

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