Vodafone 4G reaches one million device mark

Telco claims 30,000 new devices join the network per week

Telecommunications provider Vodafone switched on its 4G network in June, and eight months in, it has crossed the million device mark.

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The telco said the figure equates to about 30,000 new devices per week, and claims it is a result of its ability to “offer data speeds and inclusions unmatched by rivals Telstra and Optus.”

Commenting on the milestone, Vodafone chief marketing officer (CMO), Kim Clarke, said, “As much as some detractors joke about Vodafone’s well-known network issues in 2010, the fact is in 2014, Vodafone’s networks, both 3G and 4G, are offering consistent fast, reliable data speeds right around the country.”

Clarke attributes the capabilities of Vodafone’s 4G to a high-quality, 1800MHz spectrum which is capable of managing large volumes of traffic while maintaining data speeds.

“We are delighted with the feedback we are receiving from customers using our 4G network. We offer a 30-day network guarantee for those who want to take our network for a test drive,” she said.

Earlier this month, Vodafone launched both a 4G mobile broadband USB and hotspot, manufactured by Chinese giant, Huawei.

The devices operate on the telco’s 20MHz spectrum, and are Category 4-enabled, capable of a maximum theoretical speed of 150 megabits per second (Mbps), equating 18.75 megabytes per second (MBps).

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