Changing market presents opportunities for partners: SAP

Enterprise software vendor uses recent acquisitions to branch out into the Cloud

The changing dynamics of the market are driving SAP’s channel strategy, according to local ecosystem and channels general manager, Beth Ryan.

Ryan took over SAP Australia’s channel this year after being appointed to the leadership role in April.

“The channel strategy, as it is and as it evolves, is driven by the opportunities for partners,” she said.

Ryan admits that there are changes in the dynamics of the Australian market, and in turn, that is changing the requirements of customers and partners.

“Customers are obviously wanting to reduce their IT spend while at the same time advancing their technology, so they are looking for new ways to do this,” she said.

A Cloud player

To meet these growing demands of local customers, SAP partners are also looking for new ways to help organisations meet their innovation needs.

“SAP has identified this globally and locally, and we’re quick to make some changes in the way we go to market by building a strong channel,” she said.

In recent months, SAP has attempted to expand its focus by acquiring companies such as SuccessFactors, Ariba and Hybris.

Ryan said these additions have helped to position SAP as a Cloud company.

“It has also given us the tools we need to provide partners with solutions and skills needed to provide cost reduction yet enhance the technology for the client,” she said.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.

More about: Ariba, IDG, IDG Communications, IDG Communications, IDG Communications, SAP
Comments are now closed.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: channel program, SAP, channel partner
ARN Directory | Distributors relevant to this article
Express Data
Get exclusive access to ARN's news, research and invitation only events.
ARN Distributor Directory
ARN Vendor Directory
Microsites

iAsset is a channel management ecosystem that automates all major aspects of the entire sales,marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

 
Computerworld
CIO
Techworld
CMO

Latest News

04:32PM
Pacnet collaborates with China Telecom
04:21PM
4K brings flexibility to digital photography: Panasonic
03:22PM
MAXON partners with Side Effects Software
02:34PM
JB Hi-Fi chief executive Terry Smart to step down
More News
24 Apr
The China Healthcare ICT Conference 2014
05 May
CeBIT Australia 2014
06 May
Oracle Day 2014 - Across 2 Cities
06 May
Oracle Day 2014 - Across 2 Cities
View all events