Exclusive: After 17 years, Peter Masters leaves Express Data

Masters will focus on his passion of public speaking, presenting, marketing, branding and leadership training

Express Data director of marketing and vendors, Peter Masters, will leave the distributor on December 24 after 17 years in the business.

Masters will retire from the world of IT distribution to focus on fostering a career in public speaking, presenting, marketing, branding, writing and leadership training.

“I’ll be retiring in a sense, but in another sense I’m beginning a new career for myself,” Masters said. “After 17 years in distribution, there comes a time when I want to pursue other things in my life. I’ve been waiting for an opportunity to get the timing right.”

He will also be publishing a book in the New Year.

“My book will have a fair section on branding, leadership and will look at great historical characters and what made them brilliant leaders. It also contains a fair bit of history on the channel,” he said.

Reflecting on his time in distribution, Masters said he had seen a lot of changes occur in the industry.

“Express Data has been a very profitable and growing business for the entire 17 years that I’ve been here,” he said. “It’s led the way with bringing new technology into Australia and we’ve been at the forefront of things like thin clients and software licensing, and we managed to make that into a strong business as well as security and now Cloud.

“We’ve built a very strong business that has stood the test of time.”

One of the most memorable moments for Masters was the first day of Express Data and being involved in making a conscious decision to partner closely with Cisco and Microsoft.

“At the time, Cisco was unheard of and that decision was pretty memorable because both those vendors have provided the business with a very strong core for a long time,” he said.

Key lessons that Masters has learnt during his time include having a strong team and making the office an enjoyable environment to be part of.

“To be successful in a very rapidly changing environment like the channel, you need to have a core of good people who are loyal to your business,” he said. “You have to put your own staff ahead of customers and vendors, and make them the number one priority.

“It’s sad to leave Express Data, but it has been very successful and has a great culture that is resilient and strong.”

The distributor is still looking to fill the spot of CEO since David Gage's departure in November and will also be looking for a replacement for Masters.

More about: Cisco, Express Data, Microsoft
References show all
Comments are now closed.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: marketing, Express Data, Peter Masters, Microsoft, cisco
ARN Directory | Distributors relevant to this article
Alloys , Bluechip Infotech , Com1 International , Dicker Data , Express Data , ICT Distribution , Impact Systems Technology , Ingram Micro Australia , Leader Computers , Multimedia Technology , NewLease , Synnex Australia , Topstar Computer International , Westcon Group , Wholesale IT , XiT Distribution
Get exclusive access to ARN's news, research and invitation only events.
ARN Distributor Directory
ARN Vendor Directory

iAsset is a channel management ecosystem that automates all major aspects of the entire sales,marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.


Latest News

Apr 17
Splunk exec defects to tech disruptor Elasticsearch
Apr 17
JCurve acquisition to boost telco play following $A2.5m capital raising
Apr 17
Vodafone tackles FIFA World Cup with $5 roaming in Brazil
Apr 17
Kim Dotcom says he's set to get assets back
More News
24 Apr
The China Healthcare ICT Conference 2014
05 May
CeBIT Australia 2014
06 May
Oracle Day 2014 - Across 2 Cities
06 May
Oracle Day 2014 - Across 2 Cities
View all events