Enterprise mobility well established in A/NZ: Good Technology

Mobility software vendor is also expects the market to continue to move away from BlackBerry

The speed of growth of enterprise mobility surprised Good Technology A/NZ vice-president and general manager, Gavin Jones, in 2013.

“In 2009, enterprise mobility was email on a device such as a BlackBerry,” he said.

“In 2013, we saw the billionth Android activation, tablets outselling PCs, and 75 per cent of people saying they use a personal device at work.”

Combined with an estimated 250 million iPhones already in the hands of users, Jones characterised the growth and size of the smartphone market as “phenomenal.”

Due to the strong expansion of the category, Jones said it led to a Bring-You-Own-Apps (BYOA) approach in 2013.

“It has become a strategic priority of businesses, shifting the focus towards the importance of securing and managing corporate data in public apps,” he said.

In support of this trend is Good Technology’s Mobility Index Report for Q2 and Q3 2013, which uncovered a rapid growth in enterprise apps.

“It is being driven by the adoption of custom enterprise applications, at an astounding rate of 52 per cent quarter over quarter,” Jones said.

The migration continues

No longer the elephant in the room, Bring-Your-Own-Device (BYOD) has establish its foothold in businesses with policies firmly in place.

As a result, Jones said the emphasis is now shifting to the next phase of enterprise mobility.

“In 2014, we will see mobile workflows deliver faster productivity over traditional computing and secure container technology will be one of the driving forces behind secure mobility strategies,” he said.

Jones is also optimistic about the transformational capabilities of mobile applications, and what is will be made possible with secure, app-to-app workflows in 2014.

However, the outlook for former market leader BlackBerry is not as rosy, with Jones foreseeing a continued migration away from the platform in the coming months.

“Business leaders and users will evaluate the opportunity cost to staying on BlackBerry, primarily due to the cost of forgoing the innovation occurring on iOS, Android, and Windows Phone,” he said.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.

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