StorageCraft signs Dicker Data to boost SMB channel exposure

Looking for local incremental growth through new distributor agreement

Disaster recovery solutions vendor, StorageCraft, has signed Dicker Data as a new distributor in Australia in hope of increasing its channel footprint in the local region.

The agreement will see the Australian-owned distributor sell a range of StorageCraft’s small to medium business (SMB) solutions. This includes the ShadowProtect software which is designed to provide customers with the ability to effectively plan for and recover from disruptions in business operations in minimal time.

According to StorageCraft Australia and New Zealand (A/NZ) distribution manager, Marina Brook, the partnership seeks to establish incremental growth by expanding the vendor’s exposure within the local SMB market.

Dicker Data chief executive officer (CEO) and chairman, David Dicker, said, “We see a strong complementary offering in the StorageCraft range and believe it will integrate well with our existing vendor line-up.”

“This new partnership will provide our SMB resellers with a profitable opportunity to attach one of the world’s leading backup and disaster recovery products to their solutions.”

Over the past six years in A/NZ, StorageCraft has grown to a reseller base of more than 2500 which service more than 50,000 customers. Its strongest growth in the region during the past two years has come from its ShadowProtect Virtual technology, encompassing 15,000 customers.

Earlier this month, StorageCraft launched its subscription-based Cloud data recovery service in A/NZ. The product intends to allow customers to recover data or virtualise an entire server to within 15 minutes of data loss.

StorageCraft also operates through privately-held IT hardware and software distributor, ACA Pacific, in Australia.

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