Projector market nears peak: IDC

Steady market figures in the projector market could mean a decline is not far off.

The projector market could be nearing its peak after recording stable shipping figures for three consecutive quarters, according to IDC anlaysts.

Despite notebooks, tablets and mobile phone markets recording two consecutive quarters of contraction, demand for projectors has remained stable for the past three quarters, according to IDC's latest research.

However, analyst, Ahmar Karimullah, said the latest figures on projectors did not neccessarily mean that all was well.

"The stable trend is due to flat demand from the market, with units shipped and revenue heading in different directions," he said.

"The next quarter will be an important one to observe as any downwards change from the status quo may signal that this market has reached its peak."

A total of 22,600 units were shipped by vendors in the second quarter of this year.

Growth was 0.4 per cent compared to the previous, while year-on-year comparisons show a 15 per cent decline.

Although there was a slight growth experienced in terms of units shipped, the revenue generated in the second quarter was less than the previous quarter.

Quarter-on-quarter revenue growth declined by 7 per cent, while year-on-year-growth declined by 19 per cent.

IDC analysts have predicted Interactive Ultra Short Throw projectors, commonly used in the education industry, will face tough competition from the large format touch enabled displays.

Vendors have started introducing large format displays with the size of classroom white boards and touch screen capabilities.

It is expected that the touch screen experience of these large screens will appeal more to the customers than what is experienced with interactive projectors.

IDC Market share figures (Quarter 2, 2013):

  • 1.Epson 41.6%
  • 2. BenQ 12.7%
  • 3. Acer 8.7%
  • 4. NEC 8.6%

Read more: NZ PC market grows 22% in Q1 2014: IDC

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