Digital Transformation Lab opened via collaboration

Research teams join for digital economy and leadership research

Consulting and outsourcing provider, Capgemini, has established what it brands Australia’s first dedicated Digital Transformation Lab in collaboration with the University of Sydney’s Business School.

The Lab intends to set a new standard by delivering reusable tools and frameworks to integrate different digital domains for Australian businesses.

It will also be used to conduct joint research into the impact, relevance and benefits of hybrid delivery models (online and offline) in retail and the value of social commerce to enterprise.

“Housed within the Business School, our researchers will work collaboratively with Capgemini Australia to combine our forward-thinking scholars with Capgemini’s understanding of the Australian digital economy and leadership in business transformation and organisational change,” associate professor, Kai Riemer, said.

“Together we are confident the Lab will provide theoretical and practical applications for the industry to ensure local businesses are best placed to gain value from the ever-changing digital economy.”

According to a statement, the Lab complements Capgemini’s global, joint research collaboration with the MIT Centre for Digital Business which opened in 2011 and is focused on examining how companies around the world are managing and benefiting from digital transformation and processes.

“Our clients are faced with unprecedented new challenges and are having to rethink what their customers value and how to meet those needs,” Capgemini Australia CEO, Paul Thorley, said.

“Based on our extensive research, organisations that are mature in their digital transformation journey are 26 per cent more profitable than their industry competitors.”

In its ‘Embracing Digital Technology: A New Strategic Imperative’ report, Capgemini also highlighted 63 per cent of executives claim the pace of digital transformation within their organization to be slow, despite 78 per cent expecting it to be critical to business operations within the next two years.

Addition, of the 1500 participants (from 106 countries), only 36 per cent claim to have shared a vision for transformation with employees, and within this figure, 93 per cent of employees support the move.

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Tags university of sydneyoutsourcingretaildigital transformationenterprisesocial commerceconsultingCapgemini

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