Microsoft may expand Australian reseller Surface access

Australia could be used as a pilot geography for broadening Surface access, according to a blog

Microsoft is potentially looking into broadening reseller access to its Surface tablet devices in Australia.

A report that appeared on ZDnet, noted that Microsoft recently held a strategy session involving some of its partners where the topic arose of letting all resellers access the Surface device.

This was based on a blog written by NewLease head of Cloud strategy, Stephen Parker, who was at the session. The blog has now been removed, but ZDnet got a screenshot of the blog and posted it in the story, where Parker wrote that Australia is being used as pilot geography in Microsoft’s plans to open up Surface access to more resellers.

“As of today (October 7), it was confirmed that all Australian Microsoft resellers will be able to buy Surface devices through distribution channel (Ingram Micro and Synnex),” Parker wrote.

ARN contacted NewLease but the company wouldn’t comment on the situation.

ARN has also contacted Microsoft Australia, which provided a statement saying it was taking a measured approach to expanding commercial channel availability for Surface in an effort to provide the best experience for customers.

"As of October 1, we have implemented our commercial channel expansion plan, making Surface available commercially in all 29 markets where we are currently in retail," Microsoft said. "We have nothing further to share at this time."

In September, 13 Australian resellers were exclusively selected to have access to the tablet device. They included Brennan IT, Computelec, Computer Systems Australia, Data#3, Datacom Systems, Dimension Data, Ensyst, e-Volve Corporate Technology, Insight, Staples, Stott & Hoare Business Computers, Somerville Group and Triforce Australia. Ingram Micro and Synnex were named as the two local distribution partners.

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