Cisco raises product prices

Pricing set to rise 8.09 per cent and will come into effect as of October 14

Cisco is raising its product and service prices by 8.09 per cent as of October 14.

Cisco has provided partners with 30-day notice of its intention to lift prices and said the decision was a result of its periodic business review process and took a number of factors into consideration.

“While the currency exchange rate is one of these factors, it is not the only one,” according to a statement from Cisco.

“Cisco Australia remains committed to providing high-quality products and services to our partners that support joint strategies for growth and enable customers to increase productivity, innovate and grow.”

Express Data sales director, David Peach, said it was an opportunity for Cisco partners to close customer deals before the prices go up.

“As long as a partner gets their orders into a distributor by the close of business on Friday October 11, Cisco will honour the old price,” he said. “We’ve seen a big increase in activity during the past couple of weeks as a result of it.

“The message we’re giving to our partners is that there’s never a better time to engage with customers to try close business on any available opportunities they have. We’ve got our operations, sales and configuration centre team working extended hours at the moment to support the increasing demand that we’re seeing ramp up.” Cisco’s fourth quarter financial results announced in August showed the vendor made revenue of $US12.4 billion, up 6 per cent, and profit was $US2.3 billion, up 18 per cent.

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