Updated: Alloys adds Brother to print line-up

The two will work closely to focus on the mid to high-end colour print range and develop strategic programs

Print and imaging distributor Alloys, has inked a new relationship with Brother.

The deal stems from Alloys' acquisition of Integrex Systems in August, which expanded its sales and logistics capabilities beyond Melbourne, to also include Sydney, Brisbane and Adelaide.

Alloys will be working closely with Brother focusing on their mid to high-end colour print range in addition to developing strategic channel partner programs within their print and imaging reseller channel.

Alloys CEO, Paul Harman, said it wanted to focus its print business on being the print specialist in the country, and Brother was a key gap in its range.

"Brother was already working closely with Integrex, and when the acquisition was completed we worked hard on our conversations with Brother and we're really pleased with the work we've been able to do with them right now," Harman said. "We're working on some channel propositions with Brother at the moment. There will be a fair bit of work coming from Alloys to make sure that Brother is represented pretty strongly within the SME channel." Alloys director of strategic alliances, Dave Guttmann, said Brother partners wanted a value-add distributor that specialises in the print segment.

“Alloys’ enhanced distribution platform enables us to meet the market requirements of time and place distribution,” he said.

Brother B2B channel manager, Karen Gillette, said Alloys will take on its range of print, scanner and labelling products.

Read more: Bigger is better for Alloys in Queensland

“Alloys brings a wealth of experience in providing specialist skills, focus and knowledge in the print and imaging space," she said.

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