Updated: Alloys adds Brother to print line-up

The two will work closely to focus on the mid to high-end colour print range and develop strategic programs

Print and imaging distributor Alloys, has inked a new relationship with Brother.

The deal stems from Alloys' acquisition of Integrex Systems in August, which expanded its sales and logistics capabilities beyond Melbourne, to also include Sydney, Brisbane and Adelaide.

Alloys will be working closely with Brother focusing on their mid to high-end colour print range in addition to developing strategic channel partner programs within their print and imaging reseller channel.

Alloys CEO, Paul Harman, said it wanted to focus its print business on being the print specialist in the country, and Brother was a key gap in its range.

"Brother was already working closely with Integrex, and when the acquisition was completed we worked hard on our conversations with Brother and we're really pleased with the work we've been able to do with them right now," Harman said. "We're working on some channel propositions with Brother at the moment. There will be a fair bit of work coming from Alloys to make sure that Brother is represented pretty strongly within the SME channel." Alloys director of strategic alliances, Dave Guttmann, said Brother partners wanted a value-add distributor that specialises in the print segment.

Read more: Bigger is better for Alloys in Queensland

“Alloys’ enhanced distribution platform enables us to meet the market requirements of time and place distribution,” he said.

Brother B2B channel manager, Karen Gillette, said Alloys will take on its range of print, scanner and labelling products.

“Alloys brings a wealth of experience in providing specialist skills, focus and knowledge in the print and imaging space," she said.

CHANNEL CHOICE: Vote Now for your favourite in the three categories: Vendor, Distributor and Reseller. Voting closes August 8.

Tags alloysBrother Internationaldistributors

More about Alloys International Pty LtdBrotherGillette

ARN Directory | Distributors relevant to this article

ARN Directory | Vendors relevant to this article

Comments

Comments are now closed

 

Latest News

01:56PM
Television is still king, but not for long: Deloitte
12:46PM
Ericsson Australia wins four-year NBN Co contract
11:53AM
Concur adds Airbnb and Uber to growing partner list
10:55AM
F5 extends VMware technology partnership
More News
05 Aug
Systems Technology Day - Build Your Own Private Cloud
06 Aug
Oracle Employee Experience Journey Mapping Workshops
20 Aug
Westcon Group Imagine 2014 - Melbourne
21 Aug
CAST 611 Advanced Penetration Testing
View all events