Adobe bringing EchoSign to A/NZ channel

Adobe bringing EchoSign to A/NZ channel

To provide partners with five-fold revenue opportunity through services and consultation

Digital marketing and media software vendor, Adobe, will sell its EchoSign solution through its Australian and New Zealand (A/NZ) channel from October 1, with intent to make it a channel-led business following an initial six month transition period.

EchoSign is a Web-based electronic signature solution which Adobe acquired in July 2011. The software is designed to accelerate business cycles and reduce delays by allowing customers to sign documents instantaneously from all operating systems and mobile platforms. It integrates natively with Acrobat, PDF,, Microsoft Dynamics and SharePoint, and other CRM solutions.

According to Adobe A/NZ head of channels, Steve Martin, more than 400 customers – which bought the solutions direct from the developer – are currently using EchoSign in A/NZ. While legacy agreements are likely to stay with Adobe, new contracts will be pushed through the channel following six months of enablement and education of the vendor’s partners.

Martin claims the opportunity for partners lies in the vast number of verticals into which EchoSign can be deployed, and the range of services that can be added as part of an end-to-end, value-added solution.

“If a partner sells $1000 worth of EchoSign, there is potential to sell another $5000 worth of services, consulting and so forth around the solution as the partner engages with its customer and helps them redesign their business processes,” Martin told ARN.

He said this can be achieved by first understanding a customer’s existing document signing processes and the pain points surrounding these, and then assessing how EchoSign can replace these traditional methods.

“This often involves the addition of things like Adobe Acrobat to help put those contracts into PDF format to manage the process in a 100 per cent electronic environment,” Martin said. “Then what do you do once you have a signed and executed document; where do you store that? It might be integration into, where you are attaching the document natively with the customer account.”

Examples of target verticals include: education (overhauling a school’s permission slip and form system for more efficient communication with parents); real estate (sale and rental agreement efficiency); local councils and governments (transforming paperwork into a purely electronic business model).

As part of the shift of EchoSign into the channel, Adobe is taking to the road to educate A/NZ partners on the product through 90-minute training and enablement sessions. The vendor will visit NZ in the coming week, and move to Brisbane, Melbourne, and Sydney on October 1, 2 and 3, respectively.

Adobe channel partners can register for the sessions via the vendor’s Web site.

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Tags resellerproductEchoSignMicrosoftelectronic signature solutionSalesforce.comvendoradobesoftwarechannelpartner



IN PICTURES: AWS re:play 2015 (+28 photos)

IN PICTURES: AWS re:play 2015 (+28 photos)

The official afterparty for AWS re:Invent 2015 was held at the Linq carpark in Las Vegas. Attendees were fenced in by stacks of shipping containers and were treated to food and drinks from some of the city's best known restaurants and bars. The entertainment ranged from mini golf to the giant Intel video game wall, music was provided by DJs Team Ezy and Zedd. Photos by Chris Player who traveled to AWS re:Invent 2015 as a guest of Amazon Web Services.

IN PICTURES: AWS re:play 2015 (+28 photos)
IN PICTURES: AWS re:Invent Central part 3 (+18 photos)

IN PICTURES: AWS re:Invent Central part 3 (+18 photos)

It took partners a long time to make their way around AWS re:Invent Central but with so many new and established vendors to talk to it was well worth fighting through the enormous crowd to see what new tech and opportunities were on offer. Photos by Chris Player, who travelled to AWS re:Invent 2015 as a guest of Amazon Web Services.

IN PICTURES: AWS re:Invent Central part 3 (+18 photos) is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments