Oracle enhances its partner portal experience

Technology giant improves its online information hub to better suit partner needs

Oracle is rolling out several enhancements to its global partner program, particularly to its online portal.

Oracle Asia-Pacific alliances and channels vice- president, Patricia Nance, said the focus this quarter was to enhance the user experience for partners when using the portal.

“To do business with us, partners need access to our information with ease and in a timely manner,” she said.

However, Nance said the portal up to now could have been “a bit more user friendly” than what the vendor had so far been offering.

“We had all of the information there, but it is not always connected in the right manner,” she said.

As such, the new portal has been designed to better provide information to partners as they come into Oracle, as well as customise what information is pertinent to them.

Nance said one of these enhancements includes partners being able to put up their own information about what they have to offer to businesses, which customers can then peruse at their leisure.

Another improvement to the portal is that users can look up what is happening from a specialisation perspective.

“We have enhanced the specialisations we offer, so that partners can now resell Oracle Cloud, or offer implementation services around getting a customer ready for the Cloud using the Oracle platform,” Nance said.

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Portal in the spotlight

These enhancements are to the global partner program that Oracle has been running over the last few years, but Nance said the changes will be adapted based on regional requirements.

“Oracle has a global network of 25,000 partners, and a significant number of those are in the A/NZ and APAC regions,” she said.

Nance added the partner portal is a “critical part” of the vendor’s interaction with partners, with content such as marketing kits being frequently used, facilitating the need to make changes to the portal.

“We prepare all of the latest information for partners to use, which they can then go out and use with their own customers or run their own marketing campaigns,” she said.

“Those kits are all ready to use, so they just put in their own pertinent information and can use all of that content we are providing.”

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.

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