It's Change Your Ringtone Day, says Kogan

Why? Because one in three Australians do not change their default ringtone

Today, July 31, is Australia's first Change Your Ringtone Day. Why? Because online retailer Kogan says so.

And why is Kogan suddenly determining faux national days of celebration? Well, it comes down to a study conducted by the company.

It found one in three Australians do not change the default ringtone on their smartphones. The study, which polled 11,000 consumers, highlights a problem irking people everyday – the moment when a mobile phone rings in a packed room, an elevator, or a public space, and nearly half the room reaches for their pockets or handbags thinking it's their phone ringing.

Kogan founder and CEO, Ruslan Kogan, is calling on all Australians to stop this trend immediately.

"It can be incredibly awkward, not to mention annoying. We’re now forced to hear those default ringtones repeatedly throughout the day. They seem to follow you around. They’ve almost become the definitive sound of our generation,” he said.

The Kogan report also indicated that, at a time when there is so much choice available to Aussies, a great number seem content with letting smartphone manufacturers make the decision. “A lot of us remember the arduous task of having to manually enter in new ringtones on our old phones. Thankfully, personalising ringtones is now a lot easier. The digital world has opened up many choices for individuals - in devices, tones, music, images and a whole variety of preferences,” Kogan said.

Kogan added that the Change Your Ringtone Day would help prevent awkward moments, and encourage phone users to express their individuality. "All it takes is a few swipes of the finger. So, if you're one of those nearly 40 per cent who have kept your default ringtone, today we urge you to change it, for your own sake and that of your friends, family, and colleagues," Kogan said.

Other key findings from the survey include:

  • People with a Samsung phone are most likely to change their ringtone.
  • Android users are 43 per cent more likely to change their ringtone than an iPhone user.

More about: Kogan, Samsung
References show all

Comments

Yoga

1

Good but not a great thinking by Mr. Ruslan Kogan. How many people would change the ringtone and even after changing how can I be sure if my new ring tone is not the same as the other one who also changed. That means we are back to square one....We can come out of awkward moment only if we personalise each tone for each user when they register to buy the phone as a particular phones mac ID is locked. May be Mr. Kogan can invest on this.....

Comments are now closed.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: findings, change your ringtone day, kogan, retail, mobility, ringtone, study, smartphones
ARN Directory | Distributors relevant to this article
Alloys , Dicker Data , Dynamic Supplies , Express Data , ICT Distribution , Impact Systems Technology , Ingram Micro Australia , Leader Computers , Multimedia Technology , Samsung Communications , Synnex Australia , Topstar Computer International , TrackITOnline , Wholesale IT , XiT Distribution
Get exclusive access to ARN's news, research and invitation only events.
ARN Distributor Directory
ARN Vendor Directory
Microsites

iAsset is a channel management ecosystem that automates all major aspects of the entire sales,marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

 

Latest News

Apr 17
EXCLUSIVE: Acer turns a corner with another big contract win in 2014
Apr 16
Sony launches 6in dual-SIM smartphone for sub-$500
Apr 17
Splunk exec defects to tech disruptor Elasticsearch
Apr 17
JCurve acquisition to boost telco play following $A2.5m capital raising
More News
24 Apr
The China Healthcare ICT Conference 2014
05 May
CeBIT Australia 2014
06 May
Oracle Day 2014 - Across 2 Cities
06 May
Oracle Day 2014 - Across 2 Cities
View all events