PayPal Australia has secured local partnerships with EatNow, Catch Group’s online and mobile take-away ordering site, and hospitality point-of-sale (POS) provider, OrderMate.
The EatNow deal will grant PayPal access to a network of about 2000 restaurants to accept payments via PayPal’s mobile application at physical locations, and the OrderMate partnership grants access to a network of more than 1000 cafés, bars and restaurants.
PayPal Australia managing director, Jeff Clementz, said the arrangement with the two local networks is designed to expand PayPal’s digital payment solution beyond the Internet and into Australian retail establishments.
“Mobile has driven dramatic shifts in the path to purchase, providing Australian retailers with more opportunities to interact with their customers and engage with them at a number of touch points beyond the traditional storefront,” he said.
According to Clementz, PayPal Australia has spent the last 12 months building connections with local hospitality and POS companies to expand the reach of the payment option among Australian establishments, and in turn, consumers.
“The new collaborations with leading hospitality technology companies are designed to enable Australian customers to save time, order and pay on any device, moving us a step closer to a time when the traditional wallet will be left at home,” he said.
Commonly used to conduct online transactions on sites such as eBay, Clementz said that PayPal has grown to host over five million active accounts in Australian
“Users will now have access to over 90,000 Australian merchants online, offline and on their mobile, helping them save time and money while also providing more opportunities for deeper, more personalised engagement with the retailer,” he said.
Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.