Lenovo wrestles top PC spot from HP

Chinese PC vendor finally becomes number one PC vendor globally

After maintaining a firm hold on the second spot in PC sales, Lenovo has managed to surpass incumbent HP to grab first place.

The achievement comes after an aggressive push by the vendor to grab the top spot, such as last year’s acquisition of Brazilian consumer electronics and PC vendor, Digibrás group.

Lenovo A/NZ managing director, Matt Codrington, characterises the top spot as marking the end of the vendor’s journey that began in 2005 with the acquisition of IBM’s PC business.

“This [achievement] is the beginning of the new challenge to become the world leader of the PC+ era,” he said. As for how the A/NZ market aided in reaching this global milestone, Codrington points to “substantial success” in several key verticals, such as education.

“The education sector is a key pillar for Lenovo in A/NZ, and we’re proud to have rolled PCs to over 66,000 students across NSW,” he said.

Codrington singles out channel partners as also being “paramount” to the vendor’s local success.

“We proactively engage this community with growth and support initiatives,” he said.

As for how Lenovo plans to maintain the top position, Codrington said the focus will be on continued support to these areas whilst capitalising on new opportunities.

“To achieve this goal, we are building our company step by step to become a company that is both globally connected and fully localised,” he said.

King of the world

While Lenovo chairman and CEO, Yang Yuanqing, is naturally proud at the honour of the company becoming world PC leader, he admits that the race for PC leadership “could certainly still go back and forth. “

“I am fully confident that there remains substantial room for profitable growth and groundbreaking innovation in the global PC marketplace,” he said.

Beyond gaining market share, Yuanqing said the company has also been focused on improved its profitability while at the same time introducing new products in what he characterises as “the toughest PC market ever.”

“The PC market is changing, but it still represents a $200 billion opportunity,” he said.

“Lenovo can capture more of this opportunity than our competitors because we have built great balance over the last four years.”

While Lenovo has the top spot in the PC market, Yuanqing said the bigger picture goes beyond merely PCs in what the vendor commonly dubs the “PC+ era,” spanning tablets, smartphones, smart TVs and other connected devices.

“By continuing to focus on our formula for success, I am confident that we can continue to drive profitable growth in our core business, and achieve the same success, over time, in the fast-growing PC+ marketplace,” he said.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.

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