EMC addresses need for backup and recovery strategy

Claims 56 per cent of companies saw data loss over the past 12 months

Backup needs more attention as 56 per cent of companies experienced data loss over the past 12 months and 77 per cent of decision makers are not confident that they can recover their lost data, according to storage vendor, EMC.

EMC backup and recovery systems unit channel director, Shant Soghomonian, said these statistics came to light in recent customer surveys that the company conducted.

Soghomonian said a lack of a proper backup and recovery strategy has a number of impacts on a business, including 43 per cent less employee productivity, 29 per cent loss of revenue, as well as a 29 per cent loss of customer confidence.

“Businesses and customers are losing their data frequently due to backup disasters or even natural disasters as seen recently. It’s not a technology problem but rather a combination of technology, process and policies issue that are causing backup to be broken,” he said.

Soghomonian claimed the main culprit of backup being broken is “accidental architecture” – siloed infrastructure and set of processes that occur when multiple entities within an organisation start to create their own backup.

“Application owners, infrastructure owners, storage, virtualisation, and systems administrators start to make their own decisions around backup. Doing this inhibits the organisation to move to a serviced based data protection model.”

EMC has launched upgrades to its midrange data domain systems, data protection suite enhancements, extended backup and archive application support, and new Cloud backup functionality.

The new products cut across the company’s Data Domain, Avamar, NetWorker, and Mozy product lines.

Soghomonian said the company is expanding its portfolio to gain a wider reach into the marketplace, especially within the mid-range commercial segment and high end enterprise accounts.

From a channel perspective, he said there are three areas EMC is intending to focus on with its partners with the portfolio upgrade: drive thought leadership to customers, help them understand what needs to be done, and work with the partners in making them the trusted advisor.

“We set out this vision and strategy around storage protection architecture so we’re going to be working with our partners to share that IP, pre-sales and services skills that are associated with this,” Soghomonian mentioned.

The solutions are also available from EMC’s disties, Ingram Micro and Westcon in Australia.

CHANNEL CHOICE: Vote Now for your favourite in the three categories: Vendor, Distributor and Reseller. Voting closes August 8.

Tags dataproductsstoragestrategybackup and recoveryemcvirtualisation

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