LG has unveiled a pair of commercials featuring its new brand ambassador, Ewan McGregor.
The commercials promote LG’s range of Ultra High Definition products, with McGregor speaking about how the new video format is redefining televisions.
This marks the first official appearance of McGregor in the brand ambassador role following the announcement at the start of May.
The 15- and 30-second commercials will begin airing on Channel 9, Channel 10 and Pay TV MCN channels from July 14 until August 31.
Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.