LG to begin airing Ewan McGregor ads (+14 pictures)

New brand ambassador to start appearing in first series of consumer ads

The 15 second spot begins with Ewan McGregor watching footage of a shark catch its prey on an LG Ultra HD television. He then addresses the audience.

The 15 second spot begins with Ewan McGregor watching footage of a shark catch its prey on an LG Ultra HD television. He then addresses the audience.

LG has unveiled a pair of commercials featuring its new brand ambassador, Ewan McGregor.

The commercials promote LG’s range of Ultra High Definition products, with McGregor speaking about how the new video format is redefining televisions.

This marks the first official appearance of McGregor in the brand ambassador role following the announcement at the start of May.

The 15- and 30-second commercials will begin airing on Channel 9, Channel 10 and Pay TV MCN channels from July 14 until August 31.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.

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