WD focuses on PVR space

Launches its latest storage product, the My Book AV-TV

Consumers are spending more time in front of the TV than any other screen and are utilising more of personal video recorder (PVR) technologies with it, according to storage and Western Digital company, WD.

The company has launched its latest storage product, the My Book AV-TV, which allows consumers to enable their TV recording features to store and playback hours’ worth of entertainment by connecting it to a compatible TV.

In addition, consumers watching live TV can record, pause, rewind and fast-forward shows.

The company has also revamped its boxing colour strategy – red and grey will represent its AV products, yellow and grey for its Mac devices, and green and grey for its My Book and passport products.

“We’re trying to keep the message of branding in a unified way where people can associate the colours with the products,” WD Asia-Pacific senior product marketing manager, Albert Chang, said.

The product will be available through retailers JB Hi-Fi and Bing Lee, as well as distie, Synnex, across the A/NZ region.

It is available in 1TB and 2TB capacities, priced at $139 and $179 respectively.

More about: Bing Lee, Synnex, Western Digital
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Tags: products, WD, storage, strategy, tv, western digital, Synnex, retailers
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