WD focuses on PVR space
- 04 July, 2013 16:47
Consumers are spending more time in front of the TV than any other screen and are utilising more of personal video recorder (PVR) technologies with it, according to storage and Western Digital company, WD.
The company has launched its latest storage product, the My Book AV-TV, which allows consumers to enable their TV recording features to store and playback hours’ worth of entertainment by connecting it to a compatible TV.
In addition, consumers watching live TV can record, pause, rewind and fast-forward shows.
The company has also revamped its boxing colour strategy – red and grey will represent its AV products, yellow and grey for its Mac devices, and green and grey for its My Book and passport products.
“We’re trying to keep the message of branding in a unified way where people can associate the colours with the products,” WD Asia-Pacific senior product marketing manager, Albert Chang, said.
The product will be available through retailers JB Hi-Fi and Bing Lee, as well as distie, Synnex, across the A/NZ region.
It is available in 1TB and 2TB capacities, priced at $139 and $179 respectively.
- Provide clients with more powerful, cost-effective cloud hosted services
- Small business technology - This is why your business needs to be in the Cloud
- View from the Cloud: An outlook on Australian businesses in 2013
- How do you measure up against top IT service provider benchmarks?
- Rebranded Quadmark revamps its IT solutions with Google Apps
Gold Coast-based Icon expands into US
Optus hits 2.3Gbps throughput in real-world test
Australia lags in e-signature adoption: Adobe
Users refuse to chuck XP as Windows 8 uptake flattens
Android takes 62 per cent share of tablet market in 2013