Mitel has named Frank Skiffington vice president for the A/NZ region.
Skiffington comes into the role after holding the sales director and VP of sales position at Mitel in the UK.
Out of the 25 years experience in the telecoms industry, Skiffington has spent over 15 of those years working on Mitel’s channel strategy, with plans to use that experience to grow the vendor’s sales and market share in A/NZ.
“There is a clear appetite in the Australian market to support new ways of working, and Mitel is ideally placed to meet this demand,” he said.
Skiffington sees opportunities in the local marketplace for the vendor’s unified communications and collaboration (UCC) solutions, which enable real time collaboration and communication from any device and any location.
“By working with strategic partners in the region, we can deliver a compelling offering to Australian businesses enabling them to compete effectively both locally and on the global stage,” he said.
Expanding the customer base and strategic channel partnerships in A/NZ are some areas that Skiffington identifies as potential growth spots.
As part of the role, Skiffington will relocate from the UK and be based in Mitel’s Australian office in Sydney.
He will be reporting directly to Mitel international markets EVP, Graham Bevington, who expects Skiffington’s appointment to enable the vendor to “fully exploit” the strategic growth opportunity in the Australian market.
“Through his experience and direction, Mitel will be ideally placed to meet rising demand for unified communications and collaboration solutions that enable flexible, cost-effective ways of working,” Bevington said.
Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.