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Ingram Micro scoops major Cisco award

Ingram Micro scoops major Cisco award

Recognises the success of its Cisco Virtual Sales Program

Ingram Micro Australia has been presented with the Small Business Technology Group (SBTG) Worldwide Distributor of the Year Award at the Cisco Global Partner Summit in Boston.

Recognising excellence in driving unparalleled growth across the entire Small Business Technology Group product line, the Award recognises the success of Ingram Micro’s Cisco Virtual Sales Program.

Conceived by Ingram Micro Australia’s marketing and sales teams, the Cisco Virtual Sales Program launched in November 2012, and is focused on creating compelling targeted offers to suit the specific needs of Cisco SMB resellers.

This is backed by an outbound sales program and sales enablement support provided by the Ingram Micro and Cisco teams.

Vice-president and managing director of Ingram Micro Australia, Matt Sanderson, said the award showed the benefits of a well constructed, integrated sales and marketing approach, and the results speak for themselves.

“This has been a tremendously successful program for both Cisco and Ingram Micro, and is a showcase for how vendors and distributors working together can achieve fantastic results. The team here has developed some great systems that enable us and Cisco to see, in real-time, the results of all marketing and sales activity, so the program can be continually tuned to provide the best results.”

“What’s particularly pleasing about this program,” Sanderson said, “is that it’s not just driven growth with existing reseller partners, but also attracted significant business from new resellers. That shows the benefits of the hard work our team and the Cisco team have done together to truly understand what resellers need in this segment of the market, and make sure we deliver to those needs.”

The award was presented at a gala dinner held during the Cisco Global Partner Summit, which took place in Boston.

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