EDGE 2015 is starting in

Find out more EDGE 2015
Menu
SMBs targeted with Oracle Database Appliance

SMBs targeted with Oracle Database Appliance

Technology vendor aims to bring enterprise level availability to smaller companies

Oracle is combining software, server, storage and networking into an all-in-one solution in order to reach of SMBs.

Oracle Database Appliance (ODA) is being positioned by the vendor as a cost-effective product that brings enterprise class performance to smaller operations.

ODA senior product manager, Bob Thome, said this approach lets the company to tackle markets that are not necessarily Oracle strongholds.

“If you were to get a group of people in a room and ask them what they thought when they hear of Oracle, reliability might come up there,” he said.

“But some of the simplicity and affordability messages are not traditional Oracle strongholds.”

By positioning ODA as being simple, reliable, and affordable, Thome said its gives Oracle better presence with SMB customers.

Enterprises that are trying to do branch office deployments are also targeted with the product.

“It is for businesses that are looking to do things that are maybe outside of the traditional mainstream datacentre,” Thome said.

Availability is something that enterprises are known for demanding, but Thome said that it does not have to be limited to only that market.

“Whether you are a SMB or enterprise customer, it is important,” he said.

Thome goes on to say that putting together high availability solutions such as databases is not something that “anybody can get a ‘for dummies’ book and just do.”

It requires specialised skill, and Thome has seen small companies where there is just one person performing all of those skills.

“They do not have the same amount of breath as you would find in a large company, where they may have specialists,” he said.

“For that reason, sometimes the smaller companies feel challenged when putting these things together.”

Risk allocation

If a business does not have the right skill sets and tries to put together a high availability solution, Thome expects two things to happen.

“One is that it does not work at all, and the other is that you think it works but some kind of incident happens and it does not do what it is supposed to do,” he said.

A business may take a risk by going in that direction, but with ODA it will be Oracle that takes on that risk.

“We will play the system integration role, ensuring that everybody can be successful in deploying high availability solutions,” Thome said.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.

EDGE 2015:: For all the latest on EDGE 2015 including the keynote speakers visit the EDGE mini-site now

2015 ARN ICT Industry Awards: Nominations for the 2015 ARN ICT Industry Awards close on June 26. NOMINATE NOW!!!

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Tags databasesSMBsOracle

Upcoming

Slideshows

In Pictures: Robots that cook, clean, sing and dance
Tech Hive

In Pictures: Robots that cook, clean, sing and dance

Cooking, learning language and doing the laundry are a few of the human skills demonstrated by.real humanoid bots featured in the National Geographic movie Robots.

In Pictures: Robots that cook, clean, sing and dance
IN PICTURES: OKI Data Australia partner event (+10 photos)
Business Products

IN PICTURES: OKI Data Australia partner event (+10 photos)

OKI recently hosted its ChannelOne dealer forum for its executive series channel partners to get together and learn about the company's new high-performance ES8400 A3 multifunction series printers. After a welcome and business overview from OKI Data Australia managing director, Dennie Kawahara, delegates were given a comprehensive overview of the new product, as well as an update on the latest marketing initiatives and software solutions, before being treated to live demos and a product showcase. Partners were also given a preview of OKI’s upcoming A3 digital LED white toner printer. With more than 60 delegates attending from all over the country, the day concluded with dinner at Casa Ristorante Italiano in Sydney and several delegates also participated in a friendly game of golf the following morning.

IN PICTURES: OKI Data Australia partner event (+10 photos)

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments