Vodafone waves goodbye to 3

The 3 brand will be abolished from August 30

Vodafone will be abolishing the 3 brand from August 30 and is giving customers three months to move off the service.

Vodafone director of customer care, Cormac Hodgkinson, said the closure of the 3 brand and the end of its roaming agreement with Telstra in June, finalises the 3-Vodafone merger and marked a new era for VHA.

“We really appreciate the loyalty our 3 customers have shown over the years and we know many will be sad to say goodbye, as will many members of our team at Vodafone Australia who have been with the company since the beginning,” Hodgkinson, said.

3 customers have been using the Vodafone network since August last year, and will now be required to pick up a new Vodafone SIM and plan, to continue using the same handset and number.

The telco stated it will contact 3 customers directly in the coming weeks to see if they need help making the switch to Vodafone, including the 1 percent of remaining 3 customers who will be significantly impacted by the end of the Telstra roaming agreement.

“Vodafone has worked hard over the past three years to ensure our communications with customers are honest, open and timely. We are really looking forward to welcoming our remaining 3 customers over to Vodafone,” he said.

3 and Vodafone merged in 2009, creating Vodafone Hutchison Australia (VHA). At this time, it was announced that the two brands would create a single network under the global Vodafone brand, allowing VHA to avoid doubling up on billing systems, support processes and enabling a more consistent customer experience.

Last week, Vodafone announced a network expansion program, adding to mobile coverage.

2014 ARN Women in ICT Awards - Nominations close October 27!: Nominations have opened for WIICTA 2014 and will stay open until October 27. But don't be late, be among the first in and NOMINATE NOW!!!

Tags Vodafone-Three mergerVodafone

More about HutchisonTelstra CorporationVHAVodafoneVodafone

ARN Directory | Distributors relevant to this article

1 Comment

Unknown

1

Good time to change to optus and Telstra.. Sick of Vodafones false promises. The network issues are immense and it is a shame that they still can't get it right. They can spend millions of dollars in upgrades but the end users can't feel the difference. Not good enough Vodafone. I reckon you wont last until 2016 if this is the way you keep going

Comments are now closed

 
Computerworld
CIO
Techworld
CMO

Latest News

02:05PM
20th Century Fox deploys HP Moonshot servers
01:27PM
Adobe begins encrypting user data collected from Digital Editions app
12:17PM
St George turns on fingerprint login for Apple iOS Internet banking
12:01PM
DDoS attacks skyrocket: Akamai State of Internet Report
More News
29 Oct
NewLease & Microsoft Technical Sessions
30 Oct
Ovum 2020 Telecoms Summit
30 Oct
NewLease & Microsoft Technical Sessions
05 Nov
vForum 2014
View all events