Adobe shifts its product strategy to the Cloud

Moves away from boxed versions of its CS6

Adobe is accelerating its move to the Cloud through major upgrades its making to its subscription-base Creative Cloud offering.

Creative Cloud been upgraded to feature the latest versions of Photoshop, InDesign, Illustrator, Dreamweaver and Premiere Pro, signalling its shift away from boxed versions of its Creative Suite 6 (CS6) product.

Creative Cloud involves more than 30 tools and services enabling content creation across print, web, mobile apps, video and photography.

The boxed version of CS6 will continue to be supported and available for purchase.

Adobe said it has more than half a million paid members already on Creative Cloud globally, which was launched in April 2012.

In Australia and New Zealand, 80 per cent of customers purchasing from Adobe’s website were choosing Creative Cloud rather than traditional version of the product, the vendor stated.

“With all of our focus now on Creative Cloud, our customers can expect the very latest innovations as soon as they become available,” Adobe A/NZ managing director, Paul Robson, said.

Adobe is facilitating the transition to Creative Cloud with pricing plans and promotions for individual members, teams and enterprise customers. It will continue to sell licenses for all CS6 products via electronic download from adobe.com and resellers.

Online creative community, Behance, will also be integrated with Creative Cloud, so customers can showcase work and get feedback.

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