EDGE 2015 is starting in

Find out more EDGE 2015
Menu
Adobe shifts its product strategy to the Cloud

Adobe shifts its product strategy to the Cloud

Moves away from boxed versions of its CS6

Adobe is accelerating its move to the Cloud through major upgrades its making to its subscription-base Creative Cloud offering.

Creative Cloud been upgraded to feature the latest versions of Photoshop, InDesign, Illustrator, Dreamweaver and Premiere Pro, signalling its shift away from boxed versions of its Creative Suite 6 (CS6) product.

Creative Cloud involves more than 30 tools and services enabling content creation across print, web, mobile apps, video and photography.

The boxed version of CS6 will continue to be supported and available for purchase.

Adobe said it has more than half a million paid members already on Creative Cloud globally, which was launched in April 2012.

In Australia and New Zealand, 80 per cent of customers purchasing from Adobe’s website were choosing Creative Cloud rather than traditional version of the product, the vendor stated.

“With all of our focus now on Creative Cloud, our customers can expect the very latest innovations as soon as they become available,” Adobe A/NZ managing director, Paul Robson, said.

Adobe is facilitating the transition to Creative Cloud with pricing plans and promotions for individual members, teams and enterprise customers. It will continue to sell licenses for all CS6 products via electronic download from adobe.com and resellers.

Online creative community, Behance, will also be integrated with Creative Cloud, so customers can showcase work and get feedback.

EDGE 2015:: For all the latest on EDGE 2015 including the keynote speakers visit the EDGE mini-site now

2015 ARN ICT Industry Awards: Nominations for the 2015 ARN ICT Industry Awards close on June 26. NOMINATE NOW!!!

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Tags creative suiteadobePaul Robson

Upcoming

Slideshows

IN PICTURES: OKI Data Australia partner event (+10 photos)
Business Products

IN PICTURES: OKI Data Australia partner event (+10 photos)

OKI recently hosted its ChannelOne dealer forum for its executive series channel partners to get together and learn about the company's new high-performance ES8400 A3 multifunction series printers. After a welcome and business overview from OKI Data Australia managing director, Dennie Kawahara, delegates were given a comprehensive overview of the new product, as well as an update on the latest marketing initiatives and software solutions, before being treated to live demos and a product showcase. Partners were also given a preview of OKI’s upcoming A3 digital LED white toner printer. With more than 60 delegates attending from all over the country, the day concluded with dinner at Casa Ristorante Italiano in Sydney and several delegates also participated in a friendly game of golf the following morning.

IN PICTURES: OKI Data Australia partner event (+10 photos)
Email 101: 11 tips to manage your email

Email 101: 11 tips to manage your email

If you’re a college graduate entering the workforce, you may quickly find you aren’t prepared for the volume of email that awaits you in the corporate world. These 11 tips will help you master forwards, filtering and more.

Email 101: 11 tips to manage your email

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments