Menu
EXCLUSIVE: Acronis slashes Australian product pricing

EXCLUSIVE: Acronis slashes Australian product pricing

Cuts price across its entire product range by up to 12 per cent

Data backup software and disaster recovery vendor, Acronis, will cut its product pricing across its entire product range by up to 12 per cent, its A/NZ general manager, Andy Purvis, said.

The price cut is part of the company's plan to level the price disparity between Australia and the US.

Several US-based companies have come under pressure to revisit their prices in Australia after a recent Parliamentary inquiry into disparate prices such as the House Committee on Infrastructure and Communications’ recent summon of tech giants, Apple, Microsoft and Adobe to appear before the committee as part of its inquiry into IT Pricing.

Adobe complied by slashing the prices of some of its products in Australia.

The Acronis product price change is to take effect from the beginning of the second quarter of 2013.

“We don’t know how the price change is going to impact the Australian business but we wanted to bring it more into line, reflecting the Australian dollar. Price reduction is always well received so from that perspective, we’re hoping it would do is stimulate the market for us,” Purvis said.

He added the channel can benefit from these price reductions by adding incentives with the pricing promotions for certain product combinations or bundling value added aspects of Acronis’ product range.

“We spent the last few months re-engineering the company from a strategic vision and direction perspective and now we’re starting to bring that story and message to the market. It’s a good incentive for the channel to understand the new Acronis value propostion,” Purvis claimed.

He also added that the company has recently updated its partner program, and will soon announce its Q2 promotions and incentives.

“It is for partners centred around education, technical training, sales training, and financial incentives in order to stimulate and drive activity in the market,” he said.

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Tags rpicingdisaster recoveryAcronisdata backupsoftwareincentiveschannel

Upcoming

Slideshows

IN PICTURES: VMworld 2015 Asia-Pacific and Japan party (+ 32 photos)

IN PICTURES: VMworld 2015 Asia-Pacific and Japan party (+ 32 photos)

VMware recently held an Asia-Pacific and Japan party for its partners in San Francisco following two days of keynotes and sessions. Whilst mingling and enjoying drinks and finger food, the partners were joined by VMware management who also took the opportunity to let their hair down to have some fun.

IN PICTURES: VMworld 2015 Asia-Pacific and Japan party (+ 32 photos)
IN PICTURES: VMworld 2015 sponsor and partner showcase (+41 photos)

IN PICTURES: VMworld 2015 sponsor and partner showcase (+41 photos)

VMware's sponsors and partners used the opportunity at VMworld 2015 to showcase some of their technologies. At an exhibition hall, these vendors educated those that popped by their stands on these solutions and addressed some of the issues surrounding mobility, datacentres, and the Cloud. SOme of the big names there included f5, Palo Alto Networks, HP, Intel, Samsung, and Symantec.

IN PICTURES: VMworld 2015 sponsor and partner showcase (+41 photos)
IN PICTURES: VMware's VMworld 2015 day 1 (+13 photos)

IN PICTURES: VMware's VMworld 2015 day 1 (+13 photos)

VMware has kicked off VMworld 2015 in San Francisco and the first day saw keynotes from its president and CEO, Carl Eschenbach; executive vice-president and general manager, Bill Fathers; and executive vice-president and general manager of SDDC, Raghu Raghuram; amongst others. VMware also made Cloud-related announcements and demonstrated its latest technology.

IN PICTURES: VMware's VMworld 2015 day 1 (+13 photos)

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments