EXCLUSIVE: Acronis slashes Australian product pricing

Cuts price across its entire product range by up to 12 per cent

Data backup software and disaster recovery vendor, Acronis, will cut its product pricing across its entire product range by up to 12 per cent, its A/NZ general manager, Andy Purvis, said.

The price cut is part of the company's plan to level the price disparity between Australia and the US.

Several US-based companies have come under pressure to revisit their prices in Australia after a recent Parliamentary inquiry into disparate prices such as the House Committee on Infrastructure and Communications’ recent summon of tech giants, Apple, Microsoft and Adobe to appear before the committee as part of its inquiry into IT Pricing.

Adobe complied by slashing the prices of some of its products in Australia.

The Acronis product price change is to take effect from the beginning of the second quarter of 2013.

“We don’t know how the price change is going to impact the Australian business but we wanted to bring it more into line, reflecting the Australian dollar. Price reduction is always well received so from that perspective, we’re hoping it would do is stimulate the market for us,” Purvis said.

He added the channel can benefit from these price reductions by adding incentives with the pricing promotions for certain product combinations or bundling value added aspects of Acronis’ product range.

“We spent the last few months re-engineering the company from a strategic vision and direction perspective and now we’re starting to bring that story and message to the market. It’s a good incentive for the channel to understand the new Acronis value propostion,” Purvis claimed.

He also added that the company has recently updated its partner program, and will soon announce its Q2 promotions and incentives.

“It is for partners centred around education, technical training, sales training, and financial incentives in order to stimulate and drive activity in the market,” he said.

Read more: LogRhythm in aggressive A/NZ expansion

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