IN PICTURES: Infiniti Red Bull Racing tears up Melbourne F1 (39 photos)

AT&T sees its technology support Red Bull Racing at the Rolex Australian Grand Prix

Driver Sebastian Vettel signing autographs for fans

Driver Sebastian Vettel signing autographs for fans

AT&T, the technology supplier for Infiniti Red Bull Racing, held a media event during the 2013 Formula 1 Rolex Australian Grand Prix in Melbourne to talk about the growing role of technology in motor racing.

Sponsorship manager, Pia Jensen, spoke about how F1 is an established incubator for cutting edge technologies for the automotive and associated industries, and this extends to IT.

At the same time, the “technology osmosis” between the sport and wider industry is also impacting the information and communications sectors.

The way IT is typically used for F1 is in the development of engine technology, brake systems, fuel, the use of composite materials in manufacturing and even emerging green technologies.

In Infiniti Red Bull Racing's case, AT&T solutions are used to optimise the driver’s performance through the increased bandwidth AT&T is providing via its global managed network, which was in full use during the first race of the 2013 season in Melbourne.

For that reason, both AT&T and Red Bull Racing view technology as being important for F1 racing today.

Infiniti Red Bull Racing's Sebastian Vettel would ultimately finish the race in third place with 15 points.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.

FILL IN THE SURVEY - AND YOU COULD BE A WINNER: ARN wants to hear from YOU. Tell us how you run a successful business and you could win an adrenaline-fuelled adventure of your choice. COMPLETE THE ARN SURVEY.

Tags Red Bulltelecommunicationat&t

More about AT&TAT&TIDGIDG CommunicationsIDG CommunicationsIDG Communications

Comments

Comments are now closed

 

Latest News

04:48PM
Blackline appoints APAC GM to lead ambitious growth plan
04:06PM
Fletcher lays down NBN strategy to address communications "equity"
01:09PM
ACCAN unveils Digital Business Kit for SMBs
12:05PM
Data loss detection tool mines the ephemeral world of 'pastes'
More News
16 Sep
ChannelAdvisor Insite - Sydney 2014
16 Sep
Ingram Micro SMB Favourites Roadshow
16 Sep
National Data Centre Roadshow - Sydney
17 Sep
SAP HR Connect
View all events