IN PICTURES: Infiniti Red Bull Racing tears up Melbourne F1 (39 photos)

AT&T sees its technology support Red Bull Racing at the Rolex Australian Grand Prix

Driver Sebastian Vettel signing autographs for fans

Driver Sebastian Vettel signing autographs for fans

AT&T, the technology supplier for Infiniti Red Bull Racing, held a media event during the 2013 Formula 1 Rolex Australian Grand Prix in Melbourne to talk about the growing role of technology in motor racing.

Sponsorship manager, Pia Jensen, spoke about how F1 is an established incubator for cutting edge technologies for the automotive and associated industries, and this extends to IT.

At the same time, the “technology osmosis” between the sport and wider industry is also impacting the information and communications sectors.

The way IT is typically used for F1 is in the development of engine technology, brake systems, fuel, the use of composite materials in manufacturing and even emerging green technologies.

In Infiniti Red Bull Racing's case, AT&T solutions are used to optimise the driver’s performance through the increased bandwidth AT&T is providing via its global managed network, which was in full use during the first race of the 2013 season in Melbourne.

For that reason, both AT&T and Red Bull Racing view technology as being important for F1 racing today.

Infiniti Red Bull Racing's Sebastian Vettel would ultimately finish the race in third place with 15 points.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.

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