EDGE 2015 is starting in

Find out more EDGE 2015
Menu
IN PICTURES: Infiniti Red Bull Racing tears up Melbourne F1 (39 photos)

IN PICTURES: Infiniti Red Bull Racing tears up Melbourne F1 (39 photos)

AT&T sees its technology support Red Bull Racing at the Rolex Australian Grand Prix

Driver Sebastian Vettel signing autographs for fans

Driver Sebastian Vettel signing autographs for fans

AT&T, the technology supplier for Infiniti Red Bull Racing, held a media event during the 2013 Formula 1 Rolex Australian Grand Prix in Melbourne to talk about the growing role of technology in motor racing.

Sponsorship manager, Pia Jensen, spoke about how F1 is an established incubator for cutting edge technologies for the automotive and associated industries, and this extends to IT.

At the same time, the “technology osmosis” between the sport and wider industry is also impacting the information and communications sectors.

The way IT is typically used for F1 is in the development of engine technology, brake systems, fuel, the use of composite materials in manufacturing and even emerging green technologies.

In Infiniti Red Bull Racing's case, AT&T solutions are used to optimise the driver’s performance through the increased bandwidth AT&T is providing via its global managed network, which was in full use during the first race of the 2013 season in Melbourne.

For that reason, both AT&T and Red Bull Racing view technology as being important for F1 racing today.

Infiniti Red Bull Racing's Sebastian Vettel would ultimately finish the race in third place with 15 points.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.

EDGE 2015:: For all the latest on EDGE 2015 including the keynote speakers visit the EDGE mini-site now

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Tags Red Bulltelecommunicationat&t

Upcoming

Slideshows

In Pictures: 7 things we hate about Twitter

In Pictures: 7 things we hate about Twitter

You probably either love Twitter for its quirkiness and brevity or see it as a pointless waste of time. After nearly a decade on the social scene, Twitter still needs to improve its user experience and fill in notable gaps in the service. These seven problems are long overdue for a fix.

In Pictures: 7 things we hate about Twitter
IN PICTURES: EDGE 2015 - Sponsor Briefing

IN PICTURES: EDGE 2015 - Sponsor Briefing

With EDGE 2015 rapidly approaching, ARN and Reseller News NZ held a Sponsors Briefing where ARN publisher and president, Susan Searle, and Events Manager, Alexandra West, ran through the considerable logistics in detail. Attendees then enjoyed some splendid canapes and drinks. EDGE is designed to bring the A/NZ channel together in a collaborative and educational environment. Themed around channel channel leadership, EDGE will be held at the Sheraton Mirage, Port Douglas, July 20-23. Photos by MIKE GEE.

IN PICTURES: EDGE 2015 - Sponsor Briefing
In Pictures: Robots that cook, clean, sing and dance

In Pictures: Robots that cook, clean, sing and dance

Cooking, learning language and doing the laundry are a few of the human skills demonstrated by.real humanoid bots featured in the National Geographic movie Robots.

In Pictures: Robots that cook, clean, sing and dance

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments