Veeam increases focus in Cloud and virtualisation space

Also pays attention to channel relationships

Backup, replication and virtualisation management vendor, Veeam Software, is increasing its focus in the Cloud and virtualisation space.

“Virtualisation and the Cloud are one of the hottest areas of technology. Virtualisation has been one of the core underlying technologies of most Cloud strategies. So we’re increasing our focus in that space,” Veeam Software Asia-Pacific regional director, Don Williams, said.

However, he claimed the success of Veeam Software hinges on not only its involvement in the Cloud and virtualisation space, but also the relationship with its channel partners.

“Driving the message from Veeam to our channel partners, to the end users successfully is important for us,” he said.

The company signed on Avnet as a distie late last year, but claimed it will not add any more distributors to the mix.

“From a distribution perspective, we are set with the distributors we have. Our focus will be on these distributors and developing that relationship to the market.”

Some of the company’s plans to foster channel partnerships include the rollout of a new pro-partner program, which will be formally announced in the coming months. The focus of the program is to reward its partners that are making an investment into Veeam Software.

Veeam Software will be hosting a pro-partner conference in Sydney and Melbourne in mid-March to discuss with its partners plans, strategies and opportunities surrounding Veeam Software and to create an alignment between the company and its channel partners. Veeam is also increasing its investment into the Asia-Pacific region in 2013.

“We’re looking at introducing a few additional staff in A/NZ – a few leadership roles to drive strategy and direction, sales roles, as well as roles to help work with our channel partners. We’re also adding some more technical resources on the team and a marketing person as well.”

Williams said that within Asia, the opening of its Singapore office in Q3 2012 accelerated its growth and has served as a launch pad for expansion into other Asian markets, such as India and Hong Kong. It also aims to grow its Singapore presence by a further 20 per cent.

“The way we collaborate with our partners and go to market varies across the countries. There is a lot of untapped opportunity in that region for Veeam as it heads down the virtualisation direction,” Williams mentioned.

Veeam software announced strong year-on-year growth (YoY) results for Asia-Pacific. For the financial year 2012, its annual bookings revenue grew 67 per cent across the region, while new licence bookings revenue increased 52 per cent compared to the previous year.

In Australia, the business has seen a 62 per cent increase in total revenue bookings for the full year 2012, and new licence bookings revenue growth of 46 per cent.

The company attributed its expansion to its Cloud business, which has seen revenue growth of 174 per cent in 2012, and 235 per cent in Q4, YoY.

Veeam expects this momentum to continue in 2013 and is projecting growth of 55 per cent in the year ahead.

“Businesses in Asia-Pacific are continuing to embrace virtualisation and we are delighted to have attracted 1500 new customers across the region over the past year. We are in a strong position for 2013 and are looking forward to expanding further across the region,” Williams added.

Tags growthpartner programexpansionCloudappointmentsVeeam Softwaresoftwarevirtualisationchannel

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