EDGE 2015 is starting in

Find out more EDGE 2015
Menu
Xperia Z to 'wow' with simplicity: Sony

Xperia Z to 'wow' with simplicity: Sony

Sony Mobile is aiming to "bring the wow back" with its new Xperia Z Android smartphone

Sony Mobile is aiming to "bring the wow back" with its new Xperia Z Android smartphone, the company's Australian boss says.

Speaking at the local unveiling of the Xperia Z Android smartphone in Sydney, Sony Mobile's managing director, John Featherstone, said the Xperia Z's "simplistic design" will bring a wow factor back into the brand.

"Everybody knows Sony, it's a brand people trust but we need to get the wow back," explained Featherstone. "I believe with Xperia Z using this simplistic type of design and ideology behind it, it really brings the wow back."

The Xperia Z was first announced globally in January at the Consumer Electronics Show (CES) in Las Vegas. The flagship Android phone will go on sale next month in Australia and features a 5in full HD 1080p display and a 13-megapixel camera. The device is also water and dust-resistant.

Despite a long list of impressive specifications, Featherstone said the key feature of the Xperia Z is not numbers on a specs sheet but an easier user experience.

"When people are looking at smartphones, it's gone from the standard task of making simple phone calls and it has morphed into something much more," he explained. "What you are seeing is things like memory, processor, operating system, they're all just hygiene factors now, you just need to tick the box."

"Could your mother take a handset and sync it up with a home theatre system, a TV, a headset? Now I think my mother could do it. And that's really what this is about, it's about simplifying the user experience for everyone."

The Sony Xperia Z will launch in Australia next month and will be available through Telstra, Optus and Vodafone. Telstra has already published a "register your interest" Web page for the Xperia Z, but pricing has not been announced.

EDGE 2015:: For all the latest on EDGE 2015 including the keynote speakers visit the EDGE mini-site now

2015 ARN ICT Industry Awards: Nominations for the 2015 ARN ICT Industry Awards close on June 26. NOMINATE NOW!!!

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Tags Sony MobileXperia Zsony

Upcoming

Slideshows

In Pictures: Robots that cook, clean, sing and dance
Tech Hive

In Pictures: Robots that cook, clean, sing and dance

Cooking, learning language and doing the laundry are a few of the human skills demonstrated by.real humanoid bots featured in the National Geographic movie Robots.

In Pictures: Robots that cook, clean, sing and dance
IN PICTURES: OKI Data Australia partner event (+10 photos)
Business Products

IN PICTURES: OKI Data Australia partner event (+10 photos)

OKI recently hosted its ChannelOne dealer forum for its executive series channel partners to get together and learn about the company's new high-performance ES8400 A3 multifunction series printers. After a welcome and business overview from OKI Data Australia managing director, Dennie Kawahara, delegates were given a comprehensive overview of the new product, as well as an update on the latest marketing initiatives and software solutions, before being treated to live demos and a product showcase. Partners were also given a preview of OKI’s upcoming A3 digital LED white toner printer. With more than 60 delegates attending from all over the country, the day concluded with dinner at Casa Ristorante Italiano in Sydney and several delegates also participated in a friendly game of golf the following morning.

IN PICTURES: OKI Data Australia partner event (+10 photos)

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments