Yahoo starts revamp with updated homepage

Yahoo starts revamp with updated homepage

CEO Marissa Mayer shows off infinite and social news feeds, and bolder look


As part of Marissa Mayer's come-back plan for Yahoo, the company has unveiled its revamped homepage.

Mayer, Yahoo's new CEO, showed off the new homepage during an interview on NBC's Today Show.

"Well, we wanted [the homepage] to be familiar, but we also wanted it to embrace some of the modern paradigms of the Web," Mayer said during the morning show interview. "I think that we're really focused on the world's daily habits and making them more inspiring and entertaining. And so that means taking the things that Yahoo's always been great at, the home page, search, mail, news, finance, sports ... and refresh and be more modern."

Yahoo's updated homepage. (Image: Yahoo)

Yahoo, which slipped from being an Internet pioneer to a second-tier player, is working to retain its lost stature. Mayer, who was a top executive at Google, arrived last summer with the mandate to turn the company around and create excitement around the brand.

During Yahoo's fourth-quarter earnings call last month, Mayer said the company's search, email service and homepage were the most in need of work.

The homepage seems to be among the first issues that Mayer has taken on.

Changes to the site's homepage include what Mayer called an infinite news feed, which continuously scrolls down with a string of stories. The page also uses bigger, bolder photos, as well as a personalized news feed.

"It's personalized to you," Mayer said. "Well, it's about what you clicked on, what your friends liked, what your friends have read are all things that would appear in here... It's more personalized and it's more dynamic. People said, 'Give me a reason to come back to Yahoo a few times a day.' And now the content's always updating and refreshing, that gives you all the information you want."

It's a big step for Yahoo, according to Jeff Kagan, an independent analyst.

"This is much more than just an updated homepage for Yahoo," Kagan said. "This is about a massive reinvention and rebranding of Yahoo. This is about paving a new path to success. This is about changing the way the marketplace sees Yahoo. It's about the future of Yahoo, which is very different than the past."

Because of its significance, Kagan was surprised that Yahoo didn't make a bigger splash with the announcement and might have missed an opportunity to create more excitement for the brand.

"Yahoo has been around forever. It was one of the first search engines, years and years before the word Google was rolling around on anyone's tongue," he added. "This reinvention of the Yahoo home page is the biggest step yet for Marissa Mayer as CEO to reinvent the company. However, this is only one step of many. And each has to be launched the right way."

Ezra Gottheil, an analyst with Technology Business Research, said the search company's updated homepage should be enough to create some buzz for Yahoo. The homepage has looked several years out of date for a while, so the overhaul is a welcome change, he said.

"Certainly, it will get more attention, especially in light of the excitement about the new CEO," said Gottheil, who also likes the idea of the social news feed. "For me, it makes more sense to know what my friends are reading than knowing where my friends are shopping... I think it has potential. It's a network effect. The more friends use it, the more I'd like it."

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, on Google+ or subscribe to Sharon's RSS feed. Her email address is

See more by Sharon Gaudin on

Read more about internet search in Computerworld's Internet Search Topic Center.

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Tags Yahooe-commerceGoogleInternet Searche-businessinternetsearch engines



IN PICTURES: Nutanix's .NEXT channel event in Sydney (+20 photos)

IN PICTURES: Nutanix's .NEXT channel event in Sydney (+20 photos)

Nutanix recently held its customer and channel event, .NEXT, in Sydney. The event, held at the Sheraton on the Park saw attendance from more than 150 channel and technology partners and customers. It was the first in a series of events Nutanix is holding in A/NZ in August and September, the objective of which is to brief partners and customers on “what’s next” in the design and management of datacentre technology.

IN PICTURES: Nutanix's .NEXT channel event in Sydney (+20 photos)
IN PICTURES: EDGE 2015 sponsor debrief (+23 photos)

IN PICTURES: EDGE 2015 sponsor debrief (+23 photos)

Some of the sponsors of ARN's inaugural EDGE 2015 event got together at the ARN office for a debrieef of the event. Over some drinks and cheese, these attendees got an update on some key statistics that arose from the EDGE event and discussed potential topics and improvements that can be made at next year's event.

IN PICTURES: EDGE 2015 sponsor debrief (+23 photos)
IN PICTURES: ARN Distributor Roundtable, Sydney, 26.08.15 (+26 photos)

IN PICTURES: ARN Distributor Roundtable, Sydney, 26.08.15 (+26 photos)

ARN hosted a distributor roundtable at Cafe Del Mar in Sydney, at which attendees and their partners discussed the changing role of the traditional IT distributor. They spoke about the challenges of digital disruption, the blurring lines of the channel in the age of digital transformation, and examined the ever-evolving business models. This roundtable was sponsored by Distribution Central, Exclusive Networks, Rhipe, and Hemisphere Technologies. Photos by ARN Editorial Director, Mike Gee.

IN PICTURES: ARN Distributor Roundtable, Sydney, 26.08.15 (+26 photos) is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments