Citrix targets enterprise MDM with XenMobile

Cloud and mobile technology provider releases its XenMobile product in Australia

Australian enterprises looking to use mobility more securely can check out XenMobile MDM edition, a new mobile device management (MDM) product from Citrix,

XenMobile MDM edition is the Citrix version of XenMobile’s solution, explains Citrix A/NZ director of mobility, Bede Hackney.

“MDM is a very well understood and defined market, so the opportunity for the product in this market is significant,” he said.

XenMobile is a Zenprise product that came with the acquisition of the company by Citrix.

“The reason Citrix acquired Zenprise is because we believe, as does Gartner and other analyst firms, that Zenprise is the most complete MDM solution in the market,” Hackney said.

“The acquisition of Zenprise and the subsequent announcement of the XenMobile MDM edition really rounds out what is an end to end enterprise mobility solution.”

In addition to the acquisition of Zenprise, the announcement of the mobile solutions bundle is linked to the acquisition of Sharefile a year ago.

Sharefile is an enterprise version of Dropbox, a Cloud data storage platform that gives users flexibility in how they access their corporate data.

Hackney said that the difference with Sharefile compared to Dropbox is that corporations have added security and compliance for Cloud based data.

“Key to the Sharefile offering is the ability to do Cloud-based data but also on premise data,” he said.

“In that sense, Sharefile solves the data sovereignty problem.”

Bundled option

For the companies that want more coverage than XenMobile MDM edition offers by itself, Citrix is offering a mobile solutions bundle.

Along with a license for XenMobile MDM edition, the mobile solutions bundle consists of a license for Citrix CloudGateway, which gives users single point access to personal, public and private Cloud services.

Hackney said there will be a promotion at launch where a license for Sharefile will be included in the bundle.

“This is the first time that customers and enterprises can go to a single vendor and get a complete mobility solution that does all three things, namely apps, data and device,” he said.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.

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