Menu
InsightfulCRM inks $2m contract with Macquarie University

InsightfulCRM inks $2m contract with Macquarie University

Rolls out its consumer relationship management solution for the University

Australian business consulting and system integration firm, InsightfulCRM, has extended its relationship with Macquarie University by signing a $2 million, four-year contract.

The company has been working with Macquarie University for more than two years to roll out Consumer Relationship Management (CRM) across many of its departments and integrating the solution with multiple back-end systems.

As per the agreement, InsightfulCRM will roll out a campus-wide CRM solution for Macquarie University using its SugarCRM technology, which augments open-source software with enterprise service and support.

It will develop, host and manage the CRM solution. InsightfulCRM said, in a statement, that the contract is the largest single education deal signed with SugarCRM globally.

Macquarie University SugarCRM chief information officer, Marc Bailey, said the deal has enabled the university to better manage stakeholder relationships and increase its focus on student experience and retention in a highly competitive education sector.

“When we looked at how to introduce customer relationship management ideas and technology in a higher-ed context, we realised that interaction and adaptability matter. Although there are off-the-shelf solutions to educational CRM, there is a multiplicity of integration targets where generic approaches just don’t fit,” Bailey said.

InsightfulCRM CEO, Marc Englaro, attributed the milestone to the company’s experience in using technologies to deliver customer-centric experiences for the education, government, professional services and broader commercial sector.

“It’s great to be in a strategic three-way partnership between Macquarie University, InsightfulCRM and SugarCRM, collaborating closely to helping attract, retain and engage multiple stakeholders,” Englaro added.

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Tags sugarCRMpartnershipMacquarie UniversitysoftwareInsightfulCRMcrmcontract

Upcoming

Slideshows

IN PICTURES: VMworld 2015 Asia-Pacific and Japan party (+ 32 photos)

IN PICTURES: VMworld 2015 Asia-Pacific and Japan party (+ 32 photos)

VMware recently held an Asia-Pacific and Japan party for its partners in San Francisco following two days of keynotes and sessions. Whilst mingling and enjoying drinks and finger food, the partners were joined by VMware management who also took the opportunity to let their hair down to have some fun.

IN PICTURES: VMworld 2015 Asia-Pacific and Japan party (+ 32 photos)
IN PICTURES: VMworld 2015 sponsor and partner showcase (+41 photos)

IN PICTURES: VMworld 2015 sponsor and partner showcase (+41 photos)

VMware's sponsors and partners used the opportunity at VMworld 2015 to showcase some of their technologies. At an exhibition hall, these vendors educated those that popped by their stands on these solutions and addressed some of the issues surrounding mobility, datacentres, and the Cloud. SOme of the big names there included f5, Palo Alto Networks, HP, Intel, Samsung, and Symantec.

IN PICTURES: VMworld 2015 sponsor and partner showcase (+41 photos)

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments