InsightfulCRM inks $2m contract with Macquarie University

Rolls out its consumer relationship management solution for the University

Australian business consulting and system integration firm, InsightfulCRM, has extended its relationship with Macquarie University by signing a $2 million, four-year contract.

The company has been working with Macquarie University for more than two years to roll out Consumer Relationship Management (CRM) across many of its departments and integrating the solution with multiple back-end systems.

As per the agreement, InsightfulCRM will roll out a campus-wide CRM solution for Macquarie University using its SugarCRM technology, which augments open-source software with enterprise service and support.

It will develop, host and manage the CRM solution. InsightfulCRM said, in a statement, that the contract is the largest single education deal signed with SugarCRM globally.

Macquarie University SugarCRM chief information officer, Marc Bailey, said the deal has enabled the university to better manage stakeholder relationships and increase its focus on student experience and retention in a highly competitive education sector.

“When we looked at how to introduce customer relationship management ideas and technology in a higher-ed context, we realised that interaction and adaptability matter. Although there are off-the-shelf solutions to educational CRM, there is a multiplicity of integration targets where generic approaches just don’t fit,” Bailey said.

InsightfulCRM CEO, Marc Englaro, attributed the milestone to the company’s experience in using technologies to deliver customer-centric experiences for the education, government, professional services and broader commercial sector.

“It’s great to be in a strategic three-way partnership between Macquarie University, InsightfulCRM and SugarCRM, collaborating closely to helping attract, retain and engage multiple stakeholders,” Englaro added.

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