Imation after Microsoft channel partners as WhiteGold partnership solidifies

Positive response to rebranding and distribution agreement

Storage and data security vendor, Imation, is on the hunt for local Microsoft channel partners to support the "surprisingly dramatic impact" of the Windows 8 operating system (OS), according to Asia-Pacific (APAC) general manager, Sven Radavics.

Radavics said the launch of Windows 8 and its Workspace Windows To Go product has not only given Imation an opportunity on a new front, but served as a marketing tool for its bootable Windows 7 on-a-stick offering.

Although Radavics acknowledges that a number of its existing major tier one and security-focused tier two partners have a Microsoft play, it is now on the lookout for specialists.

He said Imation expects a quarterly revenue commitment that scales up, product promotion engagement, and adequate technical skill sets. In addition, Radavics is not looking for channel network sprawl, but instead wants a small numbers of players with good vertical and geographic coverage.

The naturally progressive recruitment comes on the back of stability generated by its master distribution agreement with value-added distributor, WhiteGold Solutions, signed in August 2012.

Coupled with a rebranding in November last year, the partnership triggered confidence across Imation's local channel. Radavics claimed major channel partners, such as Data#3, Datacom, and Dimension Data, had commented along the lines of "you are getting it together now" after a few slow months and communication gaps.

2014 ARN Women in ICT Awards - Nominations close October 27!: Nominations have opened for WIICTA 2014 and will stay open until October 27. But don't be late, be among the first in and NOMINATE NOW!!!

Tags DatacomWorkspace Windows To GoData#3Microsoftsecuritystoragewhitegold solutionsimationdimension data

More about APACData#3DatacomDatacomDimension DataImation ANZMicrosoftWhiteGold Solutions

ARN Directory | Distributors relevant to this article

ARN Directory | Vendors relevant to this article

Comments

Comments are now closed

 
Computerworld
CIO
Techworld
CMO

Latest News

02:05PM
20th Century Fox deploys HP Moonshot servers
01:27PM
Adobe begins encrypting user data collected from Digital Editions app
12:17PM
St George turns on fingerprint login for Apple iOS Internet banking
12:01PM
DDoS attacks skyrocket: Akamai State of Internet Report
More News
29 Oct
NewLease & Microsoft Technical Sessions
30 Oct
Ovum 2020 Telecoms Summit
30 Oct
NewLease & Microsoft Technical Sessions
05 Nov
vForum 2014
View all events