Imation after Microsoft channel partners as WhiteGold partnership solidifies
- 19 February, 2013 15:56
Storage and data security vendor, Imation, is on the hunt for local Microsoft channel partners to support the "surprisingly dramatic impact" of the Windows 8 operating system (OS), according to Asia-Pacific (APAC) general manager, Sven Radavics.
Radavics said the launch of Windows 8 and its Workspace Windows To Go product has not only given Imation an opportunity on a new front, but served as a marketing tool for its bootable Windows 7 on-a-stick offering.
Although Radavics acknowledges that a number of its existing major tier one and security-focused tier two partners have a Microsoft play, it is now on the lookout for specialists.
He said Imation expects a quarterly revenue commitment that scales up, product promotion engagement, and adequate technical skill sets. In addition, Radavics is not looking for channel network sprawl, but instead wants a small numbers of players with good vertical and geographic coverage.
Coupled with a rebranding in November last year, the partnership triggered confidence across Imation's local channel. Radavics claimed major channel partners, such as Data#3, Datacom, and Dimension Data, had commented along the lines of "you are getting it together now" after a few slow months and communication gaps.
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