Imation after Microsoft channel partners as WhiteGold partnership solidifies

Positive response to rebranding and distribution agreement

Storage and data security vendor, Imation, is on the hunt for local Microsoft channel partners to support the "surprisingly dramatic impact" of the Windows 8 operating system (OS), according to Asia-Pacific (APAC) general manager, Sven Radavics.

Radavics said the launch of Windows 8 and its Workspace Windows To Go product has not only given Imation an opportunity on a new front, but served as a marketing tool for its bootable Windows 7 on-a-stick offering.

Although Radavics acknowledges that a number of its existing major tier one and security-focused tier two partners have a Microsoft play, it is now on the lookout for specialists.

He said Imation expects a quarterly revenue commitment that scales up, product promotion engagement, and adequate technical skill sets. In addition, Radavics is not looking for channel network sprawl, but instead wants a small numbers of players with good vertical and geographic coverage.

The naturally progressive recruitment comes on the back of stability generated by its master distribution agreement with value-added distributor, WhiteGold Solutions, signed in August 2012.

Coupled with a rebranding in November last year, the partnership triggered confidence across Imation's local channel. Radavics claimed major channel partners, such as Data#3, Datacom, and Dimension Data, had commented along the lines of "you are getting it together now" after a few slow months and communication gaps.

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