DataCore ramps up channel investment with new program

Storage virtualisation vendor places strong emphasis on building business with partners

Storage virtualisation vendor, DataCore Software, has revealed a new partner program as it seeks to strengthen its channel presence in the A/NZ market.

DataCore COO, Steve Houck, visited Australia recently and said it was investing and concentrating its efforts on getting the channel to understand the value of storage virtualisation through launching a new partner program.

“We want partners that have the skills set and understand the market opportunity,” Houck said.

The program features include profitability, business planning, product integration, solution architects and helping partners understand how DataCore integrates with their existing lines of business, Houck said.

It will only feature one tier - the DataCore Business Partner. The previous program did feature tiers, but Houck said it was taking a different approach.

“The program features beyond rich financial rewards. There’s a lot of effort in investment being put into developing business opportunities with the partner,” he said. “The whole goal with the program is to get to first revenue with the partner very quickly. “There’s no channel conflict because we have a narrow set of partners and we’re not over-distributed, and we’re not competing against other partners selling the same thing.”

The vendor is also seeking to involve partners in product development and look at launching a partner advisory council. The new program will become available in the second quarter (April/May).

According to DataCore vice president and general manager Asia Pacific and Japan, Manish Sharma, it has about 12 active partners in the local market and about 100 customers in Australia including Kingston City Council in Melbourne, Murdoch University, Deloitte Australia, and RTA in NSW. DataCore is currently distributed by Avnet Technology Solutions in Australia.

“A lot of partners are afraid of putting too many lines in their portfolio, because it’s more skills you have to add. For us, we’re looking for dedicated partners, to go with us on the ride,” Sharma said.

More about: Avnet, Avnet Technology Solutions, DataCore, DataCore Software, Kingston, Murdoch University, Murdoch University, RTA, Technology, Technology Solutions
References show all
Comments are now closed.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: partner program, Datacore, storage virtualisation, avnet technology solutions
ARN Directory | Distributors relevant to this article
Anyware Corporation , Avnet Technology Solutions , Dicker Data , Impact Systems Technology , Independent Data Solutions , Ingram Micro Australia , POS POS , Synnex Australia , Topstar Computer International , Wholesale IT
Get exclusive access to ARN's news, research and invitation only events.
ARN Distributor Directory
ARN Vendor Directory
Microsites

iAsset is a channel management ecosystem that automates all major aspects of the entire sales,marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

 

Latest News

02:26PM
Splunk exec defects to tech disruptor Elasticsearch
12:48PM
JCurve acquisition to boost telco play following $A2.5m capital raising
11:16AM
Vodafone tackles FIFA World Cup with $5 roaming in Brazil
10:47AM
Kim Dotcom says he's set to get assets back
More News
24 Apr
The China Healthcare ICT Conference 2014
05 May
CeBIT Australia 2014
06 May
Oracle Day 2014 - Across 2 Cities
06 May
Oracle Day 2014 - Across 2 Cities
View all events