Organisations need to adopt established and emerging channels: Ovum

Claims businesses need to do so to ensure competitive advantage in the marketplace

Organisations need to adopt established and emerging channels to ensure competitive advantage in the marketplace, improve the efficiency of business processes and provide better services and innovative products to customers, according to research firm, Ovum.

In its latest report, Achieving the True Business Value of Communications-Enabled Business Processes , it stated that IT is under pressure to combine existing resources and infrastructure with emerging technologies to deliver the desired functionality in the most cost-effective and time-efficient manner.

According to Ovum senior analyst and author of the report, Saurabh Sharma, the rapid proliferation of mobility solutions is creating complex integration issues that need new solutions.

He claimed lightweight mobile middleware is gaining ground as a suitable approach for integration of mobility solutions with enterprise IT systems and business process.

“Mobility will drive demand for communications-enabled business process (CEBP) development, to enable person-to-person interactions, as well as application/business process-to-person and person-to-application/business process interactions,” he said.

However, Sharma added that CEBP development should not be approached as a one-off project. He suggested organisations develop a strategy and roadmap, and prioritise business processes for communications enablement based on their business value.

“Organisations should focus on leveraging existing integration architecture for the development of CEBPs and to enable integration between disparate applications; service-oriented architecture (SOA) and event-driven architecture (EDA) are architectural prerequisites for CEBPs,” he added.

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