EDGE 2015 is starting in

Find out more EDGE 2015
Menu
Mobile phone sales decline in 2012 for first time in four years: Gartner

Mobile phone sales decline in 2012 for first time in four years: Gartner

Analyst firm registers a small decline in the mobile phone market for the first time since 2009

Worldwide mobile phone sales declined last year by 1.7 percent, with sales totalling 1.75 billion units.

According to Gartner principal research analyst, Anshul Gupta, this is the first the worldwide mobile phone market declined since 2009.

“Tough economic conditions, shifting consumer preferences and intense market competition weakened the worldwide mobile phone market this year,” he said.

Demand for feature phones remained weak in 2012, with sales of 264.4 million units in the fourth quarter.

This is a decrease of 19.3 per cent year-on-year, with Gupta not expecting a reversal of this trend in 2013.

“Sales of worldwide smartphone sales to end users will be close to one billion units in 2013, and overall mobile phone sales to end users are estimated to reach 1.9 billion units,” he said.

The decline, however, can not be attributed to smartphones, which have racked up 207.7 million units in sales in the fourth quarter of 2012.

This is a jump of 38.3 per cent from the same period last year, with industry heavyweights Apple and Samsung together raised their worldwide smartphone market share to 52 per cent from 46.4 per cent from a quarter earlier.

When it came to sales numbers in 2012, Samsung took the pole position in both worldwide smartphone sales and overall mobile phone sales.

“The success of Apple and Samsung is based on the strength of their brands as much as their actual products,” he said.

“Their direct competitors, including those with comparable products, struggle to achieve the same brand appreciation among consumers, who, in a tough economic environment, go for cheaper products over brand.”

Slow but steady

Gartner was unwilling to crowng a single manufacturer with the third spot in global smartphone sales, though Huawei’s strong fourth quarter finally pushed it into the third position in the smartphone category for the first time.

The vendor sold 27.2 million smartphones to end users in 2012, up 73.8 percent from a year earlier.

“Both, the Ascend D2 and Mate announced at this year’s CES [Computer Electronics Show] aim to grow the company’s brand perception as a premium product and increase its mobile phone margins,” Gupta said.

To that end, international markets and improve the product mix to a higher tier are expected to be key areas for Huawei’s growth in 2013.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.

EDGE 2015:: For all the latest on EDGE 2015 including the keynote speakers visit the EDGE mini-site now

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Tags Gartnermobile phonessmartphones

Upcoming

Slideshows

In Pictures: Robots that cook, clean, sing and dance
Tech Hive

In Pictures: Robots that cook, clean, sing and dance

Cooking, learning language and doing the laundry are a few of the human skills demonstrated by.real humanoid bots featured in the National Geographic movie Robots.

In Pictures: Robots that cook, clean, sing and dance
IN PICTURES: OKI Data Australia partner event (+10 photos)
Business Products

IN PICTURES: OKI Data Australia partner event (+10 photos)

OKI recently hosted its ChannelOne dealer forum for its executive series channel partners to get together and learn about the company's new high-performance ES8400 A3 multifunction series printers. After a welcome and business overview from OKI Data Australia managing director, Dennie Kawahara, delegates were given a comprehensive overview of the new product, as well as an update on the latest marketing initiatives and software solutions, before being treated to live demos and a product showcase. Partners were also given a preview of OKI’s upcoming A3 digital LED white toner printer. With more than 60 delegates attending from all over the country, the day concluded with dinner at Casa Ristorante Italiano in Sydney and several delegates also participated in a friendly game of golf the following morning.

IN PICTURES: OKI Data Australia partner event (+10 photos)

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments