Adobe slashes prices following Parliamentary inquiry

Reduces price on its Creative Cloud suite

Adobe has slashed certain product prices in Australia, following a Parliamentary inquiry into prices earlier this week.

In a statement, Adobe said the pricing on its Creative Cloud membership pricing in Australia for individuals has been reduced to $49.99 on an annual subscription per month for new and current customers, effective immediately.

An annual subscription previously cost $62.99 a month for an online version of its software package.

Month-to-month prices has been revised from $94.99 per month to $74.99; prices on individual software have been revised to $19.99 per month, Adobe confirmed.

"Adobe continues to attract membership to its Cloud offerings, it is evolving its product offering to provide increased value to subscribers, including new pricing for customers in Australia and New Zealand," it said in a statement.

News of the price was was first reported by the AFR.

Earlier this week, The House Committee on Infrastructure and Communications had summoned tech giants, Apple, Microsoft and Adobe to appear before the committee as part of its inquiry into IT Pricing.

The enquiry follows its deeper involvement in the impact of prices charged to Australian consumers for IT products.

More about: Adobe, Apple, Creative, Microsoft

Comments

Mark Wren

1

Great to see Adobe dropping subscription prices. The Software is exceptional. I have had the pleasure to get to know many of the Adobe staff over the decades. They have one of the most professional attitudes, and a passion for what they do.

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