Tech workers want Surface and iPhone, Forrester reports

A survey of IT workers reveals that in this BYOD atmosphere, on top of the wish list are the Microsoft tablet and Apple's iPhone.

Microsoft's Surface Windows 8 Pro tablet is at the top of the wish list for information workers, as is Apple's iPhone, according to a report on mobile trends released by Forrester Research last week.

The report, 2013 Mobile Workforce Adoption Trends, which has a list price of $2495, is based on interviews more than 9700 information workers around the world.

Nearly a third of those workers (32 percent) told Forrester's researchers that they want their next tablet to be a Windows slate.

A similar proportion of the workers (33 percent) said they want their next smartphone to be an iPhone. Only 10 percent of the workers said they wanted a Windows Phone handset in their future.

Forrester via MacRumorsNearly a third of information workers want a Microsoft tablet.

The interest in Microsoft tablets may be driven by the practical rather than any appeal the slates may have for the workers, maintained one self-proclaimed enterprise information worker on a MacRumors thread discussion of the study.

"I could see people in my world saying they would want a Microsoft tablet because all of us are trapped in the Windows world forced upon us by IT," the worker wrote. "People in this position most likely think 'I want a tablet, but IT makes us use MS software, so we should probably get a MS tablet."

"If MS ever did come out with Office for iPad, then iPad's would top this list," the worker added.

Early sales called strong

Forrester's data for its report was gathered before Microsoft released the Pro version of its Surface tablet. That version, which went on sale Saturday, has experienced some brisk sales, especially for the model with a 128GB solid state drive.

However, questions have been raised as to whether Microsoft deliberately understocked the 128GB Surface Pro in order to create a sellout buzz. On the other hand, since Microsoft experienced supply problems with its Surface RT tablet during the holidays, it could be that the Pro shortages are a continuation of those supply snags.

Microsoft may be able to build on the initial momentum behind the Surface Pro Sunday night when it airs its first TV ad for the hardware during the Grammy awards. The ad is directed by John Chu, who also directed the snappy ads for Surface RT.

CHANNEL CHOICE: Vote Now for your favourite in the three categories: Vendor, Distributor and Reseller. Voting closes August 8.

Tags Appleconsumer electronicsMicrosoftiPhonehardware systemssmartphonestabletsForrester ResearchSurface

More about Apple Computers Australia Pty LtdForrester ResearchMicrosoft

ARN Directory | Distributors relevant to this article

Comments

Comments are now closed

 

Latest News

04:13PM
The “always-on” business needs quick recovery: Veeam
03:44PM
Atmail Cloud billings jump 900 per cent on Zuora SaaS platform
02:48PM
NTT Com forms Cloud partnership with the Philippines' largest telco
02:39PM
iPhone gets first free app for encrypting voice calls
More News
05 Aug
Systems Technology Day - Build Your Own Private Cloud
06 Aug
Oracle Employee Experience Journey Mapping Workshops
20 Aug
Westcon Group Imagine 2014 - Melbourne
21 Aug
CAST 611 Advanced Penetration Testing
View all events