Menu
Yahoo strikes global ad deal with Google

Yahoo strikes global ad deal with Google

Google ads will appear on Yahoo websites under a deal signed recently by the companies

Yahoo has signed a global advertising deal with Google that will result in Google ads appearing on some of Yahoo's websites, the companies announced Wednesday.

The alliance could be good for both companies, providing Google with additional real estate on which to run its ads and netting Yahoo more ads that it can use to fill its many Web properties, which include Yahoo Sports and Yahoo News.

The deal comes seven months after Marissa Mayer, formerly one of Google's top executives, took over the CEO job at Yahoo.

It's not unusual for competing search engines to forge alliances. Yahoo already has a broad search and advertising partnership with Microsoft, though that deal hasn't paid off for Yahoo as well as it had hoped.

Yahoo gave few details of its partnership with Google in a blog post. It's a global, non-exclusive agreement in which Google ads will appear on "various Yahoo properties and certain cobranded sites" using Google's AdSense for Content and AdMob services, the blog said.

"By adding Google to our list of world-class contextual ads partners, we'll be able to expand our network, which means we can serve users with ads that are even more meaningful," Yahoo said.

Yahoo said there won't be a noticeable difference for users in the way ads appear.

James Niccolai covers data centers and general technology news for IDG News Service. Follow James on Twitter at @jniccolai. James's e-mail address is james_niccolai@idg.com

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Tags advertisingYahooGoogleinternetsearch engines

Upcoming

Slideshows

IN PICTURES: Windows 10 Sydney launch

IN PICTURES: Windows 10 Sydney launch

Tech lovers and party-goers alike headed down to Mrs Macquarie's Chair to be part of the world-first Windows 10 Launch Party. The night featured a presentation by Microsoft Australia managing director, Pip Marlow, DJs, live demonstrations and digital artistry by Lister.

IN PICTURES: Windows 10 Sydney launch
In Pictures: User guide to Windows 10

In Pictures: User guide to Windows 10

If you’re going for an immediate upgrade to Windows 10 from your Windows 7 or Windows 8/8.1 computer, this guide will get you up to speed as quickly as possible.

In Pictures: User guide to Windows 10

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments