OpenText appoints marketing head

Kevin Cochrane to lead planning and implementation of marketing strategies

Enterprise information management (EIMS) software vendor, OpenText, has appointed Kevin Cochrane to its executive leadership team as chief marketing officer (CMO).

As CMO, Cochrane will take charge of strategic planning and implementation of the company’s global marketing efforts in the EIM market, which is projected to reach $19 billion in the next four years.

Cochrane will be reporting to OpenText president and chief executive officer (CEO), Mark Barrenechea.

Barrenechea said Cochrane was chosen to his product and solution marketing experience, and will bring OpenText a passion for brand, customers, products, and sales enablement.

In commenting on his appointment and the company, Cochrane said, “With the influx of social media, a growing number of mobile devices and a greater dependency on the Cloud, there is a tremendous need among organisations to better manage and take action on the growing amounts of enterprise information. OpenText is…well-positioned for continued rapid growth and leadership of the EIM market.”

Cochrane joins OpenText from Adobe Systems, where he started in 2010. He held several senior executive roles at the Adobe, including digital marketing business product marketing vice-president.

During his 16-year career, he has also spent time at Day Software, Alfresco Software, and Interwoven.

FILL IN THE SURVEY - AND YOU COULD BE A WINNER: ARN wants to hear from YOU. Tell us how you run a successful business and you could win an adrenaline-fuelled adventure of your choice. COMPLETE THE ARN SURVEY.

Tags marketingOpentextenterprise information managementappointmentKevin Cochrane

More about Adobe SystemsAdobe SystemsAlfrescoInterwovenOpenTextOpenTextOpenText

ARN Directory | Distributors relevant to this article

ARN Directory | Vendors relevant to this article

Comments

Comments are now closed

 

Latest News

04:18PM
Federal Goverment prepares new laws to tackle cyberbullying on social media
03:40PM
Myriad IT puts charitable fund in the Cloud
01:40PM
Mobile Manufacturers Forum backs Telstra’s initiatives for disabled Australians
11:34AM
Telco complaints hit six-year low
More News
17 Sep
NetSuite: The ROI of Cloud Computing for VARs
17 Sep
SAP HR Connect
18 Sep
How the shift to subscription-based licensing is introducing new risks that ever...
18 Sep
National Data Centre Roadshow - Canberra
View all events