HTC says phones with larger screens are on the way

HTC also plans to release more budget-friendly phones in the Chinese market
  • (IDG News Service)
  • 04 February, 2013 10:05

Taiwanese smartphone maker HTC will release phones with screens larger than 5 inches, and develop more budget-friendly handsets for the Chinese market, its CFO said Monday.

"We will not limit ourselves to below 5 [inches]," said HTC CFO Chialin Chang during a conference call Monday. "We will have a more exciting product line up in the coming months. You will see."

Late last year, the company began selling its first 5-inch 1080p high-definition smartphones, the HTC Butterfly and Droid DNA.

Rivals are already selling and bigger screen phones, also known as "phablets," a contraction of phone and tablet. The most well known are Samsung's Galaxy Note handsets, the latest of which has a 5.5-inch screen. In January, Chinese vendor Huawei unveiled a device with a 6.1-inch screen, the Ascend Mate.

Demand for phones with 5-inch or larger screens will more than double this year, with shipments projected to reach 60 million units, according to research firm IHS iSuppli.

Financially, HTC has been struggling with profitability, due to the intense competition from the likes of Apple and Samsung. For this year's first quarter, HTC projects its revenue will range between NT$50 billion (US$1.7 billion) and NT$60 billion, which could result in a slight dip in sales from the previous quarter.

The company, however, is hoping to change its fortunes with the launch of its next handsets, with rumors online pointing to the unveiling of a new flagship smartphone in February.

"We certainly hope the announcement and the launch of the 'hero' products will carry the new product line," Chang said.

The Taiwanese vendor is also expanding in mainland China, now the world's largest market for smartphones. Although HTC wants to be known as a premium brand, the company plans to release more handsets at the lower end in the Chinese market, priced between 1000 yuan ($318) and 2000 when bought without a contract.

"We are going to go down, but we won't go below 1000 yuan," he said. "We still believe there is room to play from 1000 to 2000."

More about: Apple, Ascend, Galaxy, HTC, Huawei, Samsung
Comments are now closed.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: distribution, htc, consumer electronics, smartphones
ARN Directory | Distributors relevant to this article
Alloys , Avnet Technology Solutions , Dicker Data , Dynamic Supplies , Express Data , ICT Distribution , Impact Systems Technology , Ingram Micro Australia , Leader Computers , Multimedia Technology , Samsung Communications , Synnex Australia , Topstar Computer International , TrackITOnline , Wholesale IT , XiT Distribution
ARN Directory | Vendors relevant to this article
Huawei
Get exclusive access to ARN's news, research and invitation only events.
ARN Distributor Directory
ARN Vendor Directory
Microsites

iAsset is a channel management ecosystem that automates all major aspects of the entire sales,marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

 

Latest News

Apr 17
Splunk exec defects to tech disruptor Elasticsearch
Apr 17
JCurve acquisition to boost telco play following $A2.5m capital raising
Apr 17
Vodafone tackles FIFA World Cup with $5 roaming in Brazil
Apr 17
Kim Dotcom says he's set to get assets back
More News
24 Apr
The China Healthcare ICT Conference 2014
05 May
CeBIT Australia 2014
06 May
Oracle Day 2014 - Across 2 Cities
06 May
Oracle Day 2014 - Across 2 Cities
View all events