Apple beat Samsung in Q4 as US phone market declined in 2012

Apple took the number-one position by volume for the first time

Apple topped Samsung as the leading cellphone vendor in the U.S. in the last three months of the year to become the number-one U.S. vendor by volume for the first time, according to data published on Friday by Strategy Analysis.

Apple, aided by strong demand for its iPhone 5 smartphone, shipped 17.7 million phones in the U.S. in the quarter, according to the estimate. Samsung achieved shipments of 16.8 million phones during the same period.

"Apple's success has been driven by its popular ecosystem of iPhones and App Store, generous carrier subsidies, and extensive marketing around the new iPhone 5 model," Strategy Analysis said in a research note.

That gave Apple and Samsung market shares of 34 percent and 32 percent, respectively -- so when combined, the two companies accounted for two-thirds of all mobile phones shipped in the U.S. between October and December.

LG achieved a distant third place on shipments of 4.7 million phones.

Total shipments in the quarter were up 4 percent on the same period in 2011, but for the whole year phone shipments in the U.S. totaled 167 million, down about 10 percent from 2011.

The drop was due to weak demand earlier in 2012, said Strategy Analysis.

"Despite a solid fourth-quarter performance, the US mobile phone market had previously contracted 16 percent for the first three quarters of 2012 due to economic uncertainty and tighter carrier upgrade policies," it said.

Samsung remained in the top spot in the U.S. with shipments of 53 million phones, equivalent to 32 percent of the market. Apple took second place, as it did in 2011, but managed to significantly narrow the gap with Samsung.

In all of 2012, Apple shipped 43.7 million phones for a 26 percent market share. In 2011 it had a 16 percent share.

Martyn Williams covers mobile telecoms, Silicon Valley and general technology breaking news for The IDG News Service. Follow Martyn on Twitter at @martyn_williams. Martyn's e-mail address is martyn_williams@idg.com

FILL IN THE SURVEY - AND YOU COULD BE A WINNER: ARN wants to hear from YOU. Tell us how you run a successful business and you could win an adrenaline-fuelled adventure of your choice. COMPLETE THE ARN SURVEY.

Tags Appleconsumer electronicssmartphonesSamsung Electronicsmobile

More about AppleIDGLGSamsung

ARN Directory | Distributors relevant to this article

Comments

Comments are now closed

 

Latest News

04:44PM
FireEye highlights virtualisation and security opportunities in Sydney (+15 phot...
04:16PM
Vaya undercuts major telcos with launch of NBN plans
03:15PM
Meru Networks, Wavelink and Compulec deploy wireless solution at The Glennie Sch...
02:18PM
Security concerns remain for off-site backup and archiving: CommVault
More News
21 Aug
CAST 611 Advanced Penetration Testing
25 Aug
CA IT Leaders Forum ’14 Brisbane
26 Aug
Integrate 2014 Exhibition & Conference
26 Aug
CA Expo ’14 Sydney
View all events