Kogan becoming even cheaper: Credit Suisse

JB Hi-Fi, Harvey Norman, and Dick Smith slightly more competitive than before

Retailer pricing index.

Retailer pricing index.

Although there are slight improvements in retail giants’ JB Hi-Fi, Harvey Norman, and Dick Smith Electronics’ (DSE) price competitiveness, their price differentials to Kogan are increasing, according to Credit Suisse’s consumer electronics price indices.

The indices monitor prices across a range of consumer electronics product categories for a sample of Australian international retailers.

In general, Credit Suisse said that “prices have stabilised following selective discounting in December,” and expects gross margins to have improved year-on-year.

DSE performed somewhat of a price hike back to its December 2012 status following a Christmas drop. Harvey Norman had a smaller increase, while both Harvey Norman and Kogan appear to be continuing the price festivities.

Other observations show a decline in accessories prices (an annualised deflation rate of 22 per cent) and a small growth in camera (18 per cent annualised deflation) and MP3 (22 per cent annualised deflation) prices since Christmas which have now stabilised.

FILL IN THE SURVEY - AND YOU COULD BE A WINNER: ARN wants to hear from YOU. Tell us how you run a successful business and you could win an adrenaline-fuelled adventure of your choice. COMPLETE THE ARN SURVEY.

Tags hardwarekoganCredit Suisseindexproductsresearchjb hi-ficonsumerDick Smith ElectronicHarvey Normanretail

More about Credit SuisseDick Smith ElectronicsHarvey Norman HoldingsKoganNormanNorman

ARN Directory | Distributors relevant to this article

1 Comment

Griffo

1

I'll never deal with Kogan again. It might be cheap, but their service and warranty departments are a joke. Next time, i'll pay the premium for a brand-name.

Comments are now closed

 

Latest News

Aug 22
Mobile apps could be abused to make expensive phone calls
Aug 22
BigAir reaps financial rewards from UC, Cloud, managed services investments
Aug 22
Next Byte scotches strong Vita Group profit
Aug 22
St George to support biometric banking in iOS 8
More News
25 Aug
CA IT Leaders Forum ’14 Brisbane
26 Aug
CA Expo ’14 Sydney
26 Aug
Integrate 2014 Exhibition & Conference
27 Aug
BizTalk Summit 2014, Australia
View all events