Kogan becoming even cheaper: Credit Suisse

JB Hi-Fi, Harvey Norman, and Dick Smith slightly more competitive than before
Retailer pricing index.

Retailer pricing index.

Although there are slight improvements in retail giants’ JB Hi-Fi, Harvey Norman, and Dick Smith Electronics’ (DSE) price competitiveness, their price differentials to Kogan are increasing, according to Credit Suisse’s consumer electronics price indices.

The indices monitor prices across a range of consumer electronics product categories for a sample of Australian international retailers.

In general, Credit Suisse said that “prices have stabilised following selective discounting in December,” and expects gross margins to have improved year-on-year.

DSE performed somewhat of a price hike back to its December 2012 status following a Christmas drop. Harvey Norman had a smaller increase, while both Harvey Norman and Kogan appear to be continuing the price festivities.

Other observations show a decline in accessories prices (an annualised deflation rate of 22 per cent) and a small growth in camera (18 per cent annualised deflation) and MP3 (22 per cent annualised deflation) prices since Christmas which have now stabilised.

More about: Credit Suisse, Dick Smith Electronics, Harvey Norman, Kogan, Norman, Norman
References show all

Comments

Griffo

1

I'll never deal with Kogan again. It might be cheap, but their service and warranty departments are a joke. Next time, i'll pay the premium for a brand-name.

Comments are now closed.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: hardware, kogan, Credit Suisse, index, products, research, jb hi-fi, consumer, Dick Smith Electronic, Harvey Norman, retail
ARN Directory | Distributors relevant to this article
Aquion
Get exclusive access to ARN's news, research and invitation only events.
ARN Distributor Directory
ARN Vendor Directory
Microsites

iAsset is a channel management ecosystem that automates all major aspects of the entire sales,marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

 
Computerworld
CIO
Techworld
CMO

Latest News

04:30PM
Broadband Solutions offers unified solution for hotel phone and web access
04:23PM
Liberal NBN plan unable to deliver tele-health: Jason Clare
03:01PM
TPG fined $400,000 for blocking triple O call
02:44PM
Public Cloud benefits can no longer be ignored: Bulletproof
More News
24 Apr
The China Healthcare ICT Conference 2014
05 May
CeBIT Australia 2014
06 May
Oracle Day 2014 - Across 2 Cities
06 May
Oracle Day 2014 - Across 2 Cities
View all events