Kogan becoming even cheaper: Credit Suisse

JB Hi-Fi, Harvey Norman, and Dick Smith slightly more competitive than before

Retailer pricing index.

Retailer pricing index.

Although there are slight improvements in retail giants’ JB Hi-Fi, Harvey Norman, and Dick Smith Electronics’ (DSE) price competitiveness, their price differentials to Kogan are increasing, according to Credit Suisse’s consumer electronics price indices.

The indices monitor prices across a range of consumer electronics product categories for a sample of Australian international retailers.

In general, Credit Suisse said that “prices have stabilised following selective discounting in December,” and expects gross margins to have improved year-on-year.

DSE performed somewhat of a price hike back to its December 2012 status following a Christmas drop. Harvey Norman had a smaller increase, while both Harvey Norman and Kogan appear to be continuing the price festivities.

Other observations show a decline in accessories prices (an annualised deflation rate of 22 per cent) and a small growth in camera (18 per cent annualised deflation) and MP3 (22 per cent annualised deflation) prices since Christmas which have now stabilised.

2015 State of The IT Channel Survey : IT'S TIME!!! Fill in this year's State of the IT Channel Survey and be in the running to win great prizes. CLICK HERE

Join the ARN newsletter!

Error: Please check your email address.

Tags hardwareindexCredit Suissekoganresearchproductsconsumerjb hi-fiDick Smith ElectronicHarvey Normanretail

More about Credit SuisseDick Smith ElectronicsHarvey Norman HoldingsKoganNormanNorman

ARN Directory | Distributors relevant to this article

Show Comments
 

Latest News

11:22AM
Greentree announces its Australian partner award winners for 2015
10:52AM
Australian-owned SecuraLive AntiVirus presents channel with opportunities
09:45AM
Aussie start-ups enticed to cross the ditch
02:00AM
Why 2G/3G networks won’t close en masse until 2020
More News
05 May
Modern Business Summit
05 May
D-LINK TECHNOLOGY SEMINAR (ACT)
05 May
CeBIT Australia 2015
06 May
2015 Innotribe Startup Challenge
View all events