Kogan becoming even cheaper: Credit Suisse

JB Hi-Fi, Harvey Norman, and Dick Smith slightly more competitive than before

Retailer pricing index.

Retailer pricing index.

Although there are slight improvements in retail giants’ JB Hi-Fi, Harvey Norman, and Dick Smith Electronics’ (DSE) price competitiveness, their price differentials to Kogan are increasing, according to Credit Suisse’s consumer electronics price indices.

The indices monitor prices across a range of consumer electronics product categories for a sample of Australian international retailers.

In general, Credit Suisse said that “prices have stabilised following selective discounting in December,” and expects gross margins to have improved year-on-year.

DSE performed somewhat of a price hike back to its December 2012 status following a Christmas drop. Harvey Norman had a smaller increase, while both Harvey Norman and Kogan appear to be continuing the price festivities.

Other observations show a decline in accessories prices (an annualised deflation rate of 22 per cent) and a small growth in camera (18 per cent annualised deflation) and MP3 (22 per cent annualised deflation) prices since Christmas which have now stabilised.

Sponsored Content: Collaboration has become the new movement in IT. Servers will become an integral part of this industry transition. Click here to learn more.

Join the ARN newsletter!

Error: Please check your email address.

Tags hardwarekoganCredit Suisseindexproductsresearchjb hi-ficonsumerDick Smith ElectronicHarvey Normanretail

More about Credit SuisseDick Smith ElectronicsHarvey Norman HoldingsKoganNormanNorman

ARN Directory | Distributors relevant to this article

 
Computerworld
CIO
Techworld
CMO

Latest News

10:46AM
Judge questions evidence on whether NSA spying is too broad
08:29AM
Twitter parody of North Korea's mouthpiece not afraid to crow over Sony's capitu...
08:19AM
Three ways enterprise software is changing
08:12AM
Google may launch Android Auto, making your car a big mobile device
More News
05 May
CeBIT Australia 2015
27 May
World Business Forum Sydney
View all events