Australian digital music service, Guvera, is strengthening its leadership ahead of the launch of its mobile streaming app with the appointment of Scott Hamilton as general manager.
Hamilton will work to maximise the growth potential of the business while building revenue and market share for the company.
“With a new website and a… new app, it is an exciting time for the brand and business,” Hamilton said.
Guvera was founded in 2008 as a response to the mass consumption of “illegal” music online. The Web version of the service is currently available in Australia and the US. Users can subscribe for $11.99 per month for an ad-free experience.
“The new mobile app is just one element to activate our plan for growth as we go head-to-head with the major players in the digital music streaming space in both Australia and the US.”
Guvera is hosting the official launch of its mobile streaming app at an event in Sydney today. It will be available on both iOS and Android. The app will compete with the likes of Spotify and MOG, among others, although, as it is ad-funded, it may have the heads up as it promises “no cost to the consumer.”