2013 a ‘perfect storm’ for UC providers: NSC Group

Claims service oriented purchasing and hosted servicing will be major trends

The rise in service orientated purchasing and a move towards hosted offerings will be the major trends that drive the unified communications (UC) industry this year, according to newly appointed head of services at NSC Group, Col Rennie.

He claimed 2013 will be a pivotal year for the UC industry as more businesses demand flexibility in their Cloud based communication offerings.

According to Rennie, ‘service orientated purchasing’ will become the new buzz phrase within the industry.

“While it has been an underlying trend for the past couple of years, the rapid growth in smartphone ownership along with subdued business conditions mean businesses will need cheap and simple ways to communicate effectively with both customers and employees,” he said.

Rennie also said businesses will look to UC providers to offer innovative, cost effective services that utilise all available technologies as the purchase and maintenance of large communication infrastructures will not be a possibility due to the slow economic recovery.

While the smartphone revolution has led to an explosion in the way customers interact with companies, he said the move toward a more flexible workforce is another key reason why many businesses will seek to unify their communication processes.

“Australia’s continued love affair with smartphones along with the national push for greater teleworking options has created a ‘perfect storm’ for the UC industry.

“Businesses across all sectors will now need to streamline their internal and external communications in order to stay connected with their workforce,” Rennie said.

He also suggested UC providers should best tailor solutions to individual clients.

NSC Group managing director, Trevor Boal, claimed the hiring of Rennie, along with the investment in the company’s Communication as a Service (Caas) offering, Breeze, reflects the increased importance many customers are placing on Cloud based communication infrastructures.

Boal claimed the greater utilisation of Cloud technologies has shifted the goalposts for the industry. “Organisations will have to be more in tune with their customer’s needs in order to present the best Cloud based solutions for their customers. As an industry, this is where our focus should be. And the companies who can offer the best CaaS solutions to their clients will have a very fruitful year,” he said.

Rennie commences his role at NSC Group this week.

Tags unified communicationsappointmentCaaSCloudNSC

More about NSC GroupNSC Group

Comments

Comments are now closed

 

Latest News

04:00PM
Over a quarter of Australians won’t bank on their mobile: Kaspersky
12:30PM
HDS A/NZ Partner Summit 2014 in Noosa (+15 photos)
12:28PM
The Google shakeup continues: Andy Rubin is out
12:09PM
Impact Systems boss wants to buy 10 resellers
More News
05 Nov
LIVE Webcast: Lessons Learned from the Biggest Security Breaches
05 Nov
vForum 2014
10 Nov
Ascom Myco Launch Event
11 Nov
DCIM Certified Solutions Professional
View all events