Facebook revenue jumps 40 per cent in Q4 as mobile overtakes Web use

The number of daily users on mobile exceeded daily Web users for the first time

Facebook posted a revenue increase of 40 per cent in the fourth quarter as the number of daily mobile users exceeded daily Web users for the first time ever, the company reported.

Revenue for the social networking company rose to $US1.59 billion in the quarter ended Dec. 31, up about 40 per cent from $US1.13 billion in the fourth quarter of 2011. The increase is a considerable uptick from the 32 per cent year-over-year sales gain that Facebook posted in the third quarter of 2012.

The site's monthly active users on mobile devices increased 57 percent year over year to 680 million; mobile daily active users also exceeded daily active users on the Web for the first time during the quarter, Facebook announced.

Total monthly active users were 1.06 billion, up 25 per cent from the year-earlier quarter.

"In 2012, we connected over a billion people and became a mobile company," CEO Mark Zuckerberg said in a statement.

Facebook's mobile business also brought in a larger share of the company's overall advertising revenue. It made up 23 per cent of ad revenue, up from 14 per cent of ad revenue in the third quarter.

Facebook's total advertising revenue was $US1.33 billion, representing 84 per cent of the company's total sales.

Facebook posted net income of $US64 million for the quarter, representing a profit for the first time since the company went public last May. It reported a net loss of $US59 million during 2012's third quarter.

However, the fourth-quarter profit was down more than 78 per cent from the $US302 million that Facebook earned a year earlier, before it was publicly listed.

Total annual revenue increased 37 per cent to $US5.09 billion.

Sponsored Content: Collaboration has become the new movement in IT. Servers will become an integral part of this industry transition. Click here to learn more.

Join the ARN newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicessocial networkinginternetsocial mediaFacebook

More about Facebook

 
Computerworld
CIO
Techworld
CMO

Latest News

05:24AM
Sony looking for ways to distribute 'The Interview' online
04:33AM
Sony hack was 'cyber vandalism,' not act of war, says Obama
11:16AM
US rejects North Korea offer to investigate Sony hack, reaches out to China
Dec 21
North Korea wants joint probe into Sony hack, warns of consequences if not
More News
05 May
CeBIT Australia 2015
27 May
World Business Forum Sydney
View all events