Idiro wins major global contract with Digicel Group

Idiro to provide subscriber analytics and related consulting to Digicel marketing teams

Advanced data analytics for enterprises vendor, Idiro Technologies, has signed a deal with Digicel Group to provide data analytics to a number of the company’s operating entities globally.

As part of the deal, Idiro will provide subscriber analytics and related consulting to Digicel marketing teams, who will use the service to structure customer-facing acquisition and retention programs.

Idiro CEO, Aidan Connolly, said the deal emphasises the strategic significance that Digicel places on properly using subscriber data to achieve positive business outcomes.

“We are delighted to reach this agreement with Digicel, which is among the most recognised brands across the Caribbean, Central America and the Pacific region,” he said.

Idiro Technologies and Digicel Group agreed to roll out Idiro’s marketing analytics service to operating companies in other Digicel markets following an intensive trial by Digicel in a select market in 2012.

The rollout is expected to continue through 2012 and 2013.

“We are impressed by Idiro’s technology, its responsiveness, and above all, by the proven ROI we witnessed in the trial. We look forward to working with Idiro in other markets, and expect similar successful outcomes,” Digicel group IT director, Stephen O’Leary, said.

Tags data analyticsdatapartnershipDigicel Groupidiro technologiescontract

Comments

Comments are now closed

 

Latest News

03:50PM
Telstra strikes Motorola broadband network deal
03:03PM
Channel Dynamics aids Zettagrid in channel-only transition
12:02PM
Telstra and Motorola Solutions team for public safety
11:49AM
How to figure out if a data breach is a hoax
More News
05 Nov
LIVE Webcast: Lessons Learned from the Biggest Security Breaches
05 Nov
vForum 2014
10 Nov
Ascom Myco Launch Event
11 Nov
DCIM Certified Solutions Professional
View all events